The foldable screen mobile phone market is rising rapidly: unique design leads the innovation trend

According to news on August 21, the competition in the mobile phone market is becoming increasingly fierce. Folding screen mobile phones have become an "alternative" that has attracted much attention with its unique design and innovativefunctions. Last year, against the background of negative growth in the mobile phone market, foldable screen mobile phones achieved a growth rate of more than 60%, which is in sharp contrast to the trend of the entire mobile phone industry. Not only that, after folding screen mobile phones have solved the problem of large screen and thin and light portability, they have begun to occupy the high-endmarket share and become a new direction for high-endmobile phone iteration. It is understood that in the past two years, more and more mobile phone brands have entered the folding screen mobile phone market and launched various innovative folding methods, from left and right folding to up and down folding, from one product per year to two products per year. Post frequency. Folding screen mobile phones have become the key for mobile phone brands to maintain competitiveness in the existing market, and are also a powerful tool for breaking into the high-end market. According to a DSCC report, global shipments of foldable screen smartphones increased by 62% last year, reaching 12.9 million units. With the rapid development of the folding screen market, domestic mobile phone brands are also actively participating in the competition. The rise of domestic panel manufacturers such as BOE, Visionox, and TCL CSOT has led to an increasing degree of localization of folding screen mobile phones. Especially in core technology fields such as folding screens and hinges, domestic manufacturers are rapidly catching up with overseas brands and gradually becoming the main force in the market. Since its inception five years ago, the market has gradually grown, and foldable screen mobile phones have made significant progress. Not only have breakthroughs been made in technology, but the prices of foldable screen mobile phones are also gradually falling. Although foldable screen mobile phones were initially expensive, with the advancement of production technology and cost reduction, prices have gradually become more reasonable, and more and more users have the opportunity to experience the innovative experience brought by foldable screen mobile phones.

According to market analysis, the booming

folding screen mobile phone market will continue to grow. Counterpoint predicts that the global foldable screen mobile phone market will grow by a strong 52% year-on-year this year, reaching a considerable 22.7 million units. CICC Research also pointed out that the iteration speed of folding screen mobile phones will accelerate in 2022, and it is expected that by 2025, global shipments of folding screen smartphones are expected to reach a huge 80 million units. In addition, some people believe that Apple may launch its first folding screen iPhone in 2025, which will bring

hugegrowth opportunities to the folding screen market. To sum up, the foldable screen mobile phone market continues to grow despite the adverse growth trend. The rise of domestic mobile phone brands and the upgrade of the supply chain have promoted the rapid expansion of the market. In the future, foldable screen phones are expected to continue to play a

vital role in innovation and growth in the field of smartphones.

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