Lantu CEO takes the challenge of autonomous parking on the edge of the cliff, taking domestic car companies to a new level of marketing!

According to news on June 15, the marketing war between domestic car companies has intensified recently. In addition to price wars, executives from major car companies have also stepped out in person to cheer for their own brands. Among them, there are many car company chairman who personally test the battery life, and some bosses even test the smart driving function in urban areas. There are endless marketing methods.

However, Lantu Auto’s marketing strategy is particularly eye-catching. They asked CEO Lu Lu to test the intelligent driving and automatic parking function on the edge of a thousand-meter-high cliff. This innovative and bold attempt undoubtedly increased the topic and attention. On the cliff of Longtou Mountain, Lu Fang drove Lantu FREE 318 to conduct this thrilling test. According to the released video, the parking space is close to the cliff, with a drop of up to 1,200 meters. However, after Lu Fang drove to the parking space on the edge of the cliff, the vehicle successfully automatically recognized the parking space and parked steadily, only a few meters away from the cliff. , the scene is thrilling.

This strategy not only demonstrates the intelligent driving capabilities of Lantu FREE 318, but also highlights Zhanfang’s absolute trust and confidence in its own product technology. He said on Weibo that this cliff-edge test was not forced, but was driven by deep belief in product technology.

Lantu FREE 318 has been officially launched today, with two versions available for consumers to choose from. For consumers who place their order before St. 31st, they can enjoy a limited-time discount starting from 219,900 yuan. The marketing plan of Cliff Bo Xuan Car has undoubtedly added a lot of topics and attention to the launch of Lantu FREE 318.

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