Invest hundreds of billions! Wang Chuanfu leads BYD to challenge Huawei: Intelligent electric vehicles refuse excessive marketing

According to news on June 7, BYD Group Chairman and President Wang Chuanfu recently publicly announced that the company will continue to increase investment in the field of intelligent new energy vehicles to lead the development of the industry. According to reports, BYD's current engineering team in the field of intelligent driving has grown to nearly 5,000 people, of which 3,000 are software engineers. The monthly salary expenditure of the autonomous driving team alone is as high as 1 billion yuan.

According to Wang Chuanfu: "In the future, BYD will invest 1 billion yuan in the field of intelligent driving, focusing on the development of intelligent driving technologies including AI, large models, etc." This huge investment highlights BYD's Determination and strength in intelligent transformation. This also shows that BYD's decision-making and investment strategies in intelligent transformation have been formed and have certain feasibility and implementation strength.

According to the editor’s understanding, in the face of external doubts about BYD’s marketing strategy, Wang Chuanfu insisted that the company will not over-market, nor will it rely on short-term traffic. Pursue rapid development. He emphasized that true high-end brand building must rely on product strength, and the core of product strength lies in continuous technological innovation.

Wang Chuanfu revealed that BYD plans to launch a new model Denza Z9 GT in the second half of this year, which will be equipped with BYD's latest three-motor technology platform. He said excitedly: "We will release many cutting-edge technologies on this platform."

Huawei Executive Chairman Yu Chengdong once said that Huawei is in a leading position in the intelligence of new energy vehicles, even in its intelligent driving capabilities In China, it is enough to look at Huawei. He believes that the competition in the field of intelligent driving will be that the strong will always be strong, and one step ahead will lead step by step. This requires huge investment and high costs, which are difficult for ordinary enterprises to bear. Wang Chuanfu's speech seems to be showing the outside world BYD's strong strength and position that cannot be ignored in the new energy vehicle ecosystem.

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