More than 18% of employees may be laid off! Li Auto, are you okay?

News on May 16: Recently, it was reported that Li Auto has launched a new round of company-wide personnel optimization plan after the May Day holiday. It is reported that the optimization plan involves more than 18% of employees, which means that more than 5,600 employees will be affected. This move is seen as an important adjustment made by Li Auto to improve operating efficiency and user value.

According to the editor’s understanding, Li Auto has shown some signs of internal adjustments earlier this year. On March 21, Li Xiang, CEO of Li Auto, deeply reflected on the problems that may arise in the company's pursuit of sales and competition in a letter to all employees. He emphasized that "desire exceeds value" is the core problem facing the company in the near future. And put forward corresponding solutions to this. Li Xiang believes that in the process of pursuing sales and competition, the company has excessively pursued short-term interests, which has led to the emergence of some internal problems. He said that the company should pay more attention to user value and establish core competitiveness for long-term sustainable development, and proposed a series of solutions for this. These solutions include strengthening product development and quality control, improving user experience and after-sales service, and optimizing internal management and teamwork.

Subsequently, on April 3, Li Auto further announced the upgrade and adjustment of its organizational structure, aiming to better adapt to market changes and user needs. The personnel optimization plan this time is also regarded as an important part of this series of adjustments.

The report also mentioned that the sales and service operations department, recruitment department and intelligent driving department are the focus of this optimization. More than 400 employees in the sales and service operations department will be optimized, the recruitment department will be significantly reduced from more than 200 people to 40-50 people, and the intelligent driving team will also be reduced to less than 1,000 people. This optimization initiative aims to improve the company's overall operational efficiency and profitability.

As the management has completed the final list of layoffs and plans to complete most of the optimization work by the end of May, Li Auto hopes to complete this optimization plan before the employee stock ban is lifted on June 15 in order to save money. Part of the cost of stock redemption for employees.

In April this year, Li Auto employees disclosed the company's status on the Internet. However, Li Auto officials denied this, saying that the news spread on the Internet and the information about the significant budget reduction were untrue. However, judging from the current situation, Li Auto is indeed undergoing a round of large-scale personnel optimization.

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