Shenlong Automobile signed a strategic contract with JD Auto to continue to improve customer experience and deepen the 'Five Hearts to Guard and Companion'

On May 17, DPCA and JD Auto officially signed a contract at JD headquarters, announcing a strategic cooperation and launching the "Long Jing Plan". In the future, the two parties will integrate their respective advantageous resources and conduct in-depth cooperation in retail channels, parts authorization, service networks and other aspects to jointly create a new automobile service model and deepen the commitment of "Five Hearts to Guard and Accompany the Sound".

This year is the 32nd anniversary of the establishment of Shenlong Motors. As one of the earliest pioneers of joint venture car companies in China, DPCA is accelerating the construction of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles reinforcing each other.

In October last year, Dongfeng Group and STELLANTIS Group, both shareholders of DPCA, reached an agreement on the strategic arrangements for the future development of DPCA, finalizing the strategic transformation direction of "Made by DPCA and selling globally" to support the sustainable development of DPCA. .

Song Hanming, Secretary of the Party Committee of DPCA, said at the strategic cooperation signing ceremony that 2024 is the 60th anniversary of the establishment of diplomatic relations between China and France, and it is also the first anniversary of the launch of the "Zhiyin" user brand by DPCA. DPCA will focus on the user scenario of "legal friends", adhere to the "customer-centered" approach, continue to upgrade and iterate service experience, deepen the commitment of "five-hearted guardianship and companionship", create value for users, strive to comprehensively improve user experience, and impress customers .

As the leading e-commerce platform in China, JD Auto has strong resource advantages and innovation capabilities in automobile sales, services, finance and other aspects. The strategic cooperation between DPCA and JD Auto will be a model of strong alliance, mutual benefit and win-win results.

Through this strategic cooperation, DPCA will work with JD Auto to explore new models of automotive services, continue to improve customer experience, and promote the digital and intelligent upgrading of the automotive industry.

Li Yang, deputy general manager of Shenlong Automobile and general manager of the marketing center, introduced at the strategic cooperation signing ceremony that the cooperation with JD Automobile hopes to leverage the resource advantages of both parties to leverage each other's strength in customer service. Fill the service gaps, shorten the customer service radius, respond to market and customer needs better and faster, and make it more convenient for customers to use cars.

In the future, under the "Longjing Plan", the two parties will conduct in-depth cooperation in retail channels, parts authorization, service networks and other aspects to jointly create a new automobile service model and deepen the commitment of "Five Hearts to Guard and Accompany the Sound" .

In terms of retail channels, Dongfeng Peugeot Citroën’s self-operated flagship store on JD.com has officially opened on May 12. In the future, users can purchase original accessories for Dongfeng Peugeot and Dongfeng Citroen series models at the Dongfeng Peugeot Citroen JD.com self-operated flagship store.

In terms of parts authorization, Shenlong Automobile will integrate the superior resources of both parties to innovate the parts sales model in JD.com’s car maintenance stores in the authorized areas, and enrich the channels for users to purchase original parts online and offline. In terms of service network, DPCA will authorize qualified JD car maintenance stores to provide after-sales services for Dongfeng Peugeot and Dongfeng Citroen brand vehicles.

At the same time, Shenlong Motors will also guide its service outlets to join JD.com’s car maintenance service system, and provide a better service experience for the majority of Dongfeng Citroen and Dongfeng Peugeot car owners by improving the coverage of the service network.

At the 2020 Shenlong Automobile Culture Festival, Shenlong Automobile released the Five Heart Guard Action 1.0 to protect car owners throughout the life cycle of their cars. In February 2023, the Five Hearts Guardian Action was upgraded to version 2.0, paying more attention to the "feeling of home", "humanistic care" and "brand tone". At the same time, it proposed the concept of "Five Hearts Guardian with close friends" to enhance customer trust and mutual trust. Mutual achievement.

The Five-Heart Guardian Action includes five sections of content, namely, peace of mind when buying a car, peace of mind when using a car, considerate service, happiness in changing cars, and being united along the way. Many of these service measures have become industry standards.

Based on the quality confidence of "Conscientious Cars Made by Shenlong", Shenlong Motors took the lead in issuing a "7-day return and exchange" policy in 2020; after-sales blockbuster products "7 "Reduced Maintenance Contract" has sold more than 230,000 copies in three years; "Original Spare Parts Lifetime Warranty" also gives customers a lifetime warranty with one purchase.

In addition, Shenlong Auto’s rescue is also free for life. Rescue vehicles are on standby 24 hours a day and must arrive within 2 hours nationwide. Over the past three years, during the Spring Festival, May Day, National Day and other holidays, Shenlong Motors has also provided customer travel services regardless of brand in high-speed service areas and popular scenic spots. So far, it has served more than 75,000 passengers.

The Five-Heart Guardian Action has been upgraded from 1.0 to 2.0, which is from passively serving customers’ pain points to proactively serving customer needs, from customer satisfaction to customer trust to moving customers, from buying and selling relationships with customers to becoming customers’ close friends. partner.

Today's Shenlong Motors no longer simply pursues sales volume and scale, but pursues personality, taste, and humanistic brand tone, and pursues the ultimate in customer service and moving people. client. 2024 is a critical year for the strategic transformation of DPCA. The strong support from both shareholders, coupled with the strategic cooperation signing with JD Auto, will inject new momentum into the future development of DPCA's Dongfeng Citroen and Dongfeng Peugeot brands, allowing " "Five Hearts Guard and Accompany a Friend" is deeply rooted in the hearts of the people. At the same time, it also allows more people to feel JD.com’s “customer first” culture and appreciate the charm of French cars.

It is worth mentioning that on May 19, on the occasion of the 32nd anniversary of Shenlong Motors, the "From the Forbidden City to the Palace of Versailles" Chengdu Station and the 32nd anniversary of Shenlong Motors " will be launched soon. Shenlong Motors looks forward to working with more "legal friends" to trace the ingenious heritage of "Conscientious Cars Made by Shenlong" in Chengdu, explore the service quality of the "Five Hearts Guardian Action", and jointly create more individual, fashionable, and A taste of life with elegant French charm

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