Home > Article > Technology peripherals > Musk has changed! Tesla’s annual sales target of 20 million vehicles is a thing of the past
According to news on May 26, Tesla showed major strategic adjustments in its latest "2023 Impact Report". In the report, Tesla did not mention the previously set goal of selling 20 million vehicles in 2030, which marked a significant change in its long-term planning.
According to the editor’s understanding, Elon Musk once boldly predicted in 2020 that Tesla would reach the milestone of annual sales of 20 million cars in 2030. This goal was reiterated in subsequent Impact Reports. However, the latest report is silent on this, which has caused widespread concern among market and industry observers.
#Tesla’s shift appears to be closely related to its increasing emphasis on autonomous driving technology. Tesla now regards autonomous driving technology as its core growth driver in the future, rather than continuing to rely on the traditional car sales model. Musk said in the recent “Viva Technology” conference made it clear that self-driving taxis (Robotaxi) and humanoid robot Optimus will be the key to Tesla’s future development. He also excitedly announced that Tesla plans to hold the event on August 8, which symbolizes the auspicious day Robotaxi's press conference. However, this strategic adjustment is not without risks. In the first quarter of this year, Tesla's sales fell for the first time in four years, and its stock price also fell sharply. 30%. In addition, the stability and reliability of autonomous driving technology have always been the focus of public attention, and Tesla also faces many challenges in this regard
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