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Google's Demand Gen upgrade: Key changes and success strategies

Google Ads' Demand Gen: A Guide to Success in the Post-VAC Era The phasing out of Video Action Campaigns (VACs) and their integration into Demand Gen campaigns presents a significant opportunity for growth in Google Ads. Google is continually enhanc

Apr 09, 2025 am 11:18 AM

AI and online reputation: How to stay in control

AI empowers online reputation management: efficiency improvement and trust maintenance Artificial intelligence (AI) is changing online reputation management (ORM) at an unprecedented rate, from automated responses to comments to suppressing negative search results, AI makes ORM more efficient, smarter and more efficient. But companies must strategically use AI tools to maintain brand authenticity and trust. This article explores how AI can reshape ORM and how brands can keep pace. Online reputation management in the AI era In today’s digital-first world, brand online reputation is not only a reflection of its customer service, but also a key driver of its success or failure. Single negative news coverage, a lot of bad reviews, and even outdated content that ranks high on Google search results can affect consumer trust

Apr 09, 2025 am 11:02 AM

Navigating Google's site reputation abuse policy: What publishers need to know

Google's site reputation abuse policy, introduced last year, has sparked considerable controversy. Publishers like Forbes claim it's led to drastic measures, including staff layoffs. Critics argue it exemplifies Google's alleged misuse of its market

Apr 09, 2025 am 10:13 AM

Google to replace Google Assistant with Gemini

Google is phasing out Google Assistant, replacing it with Gemini later this year. This change will affect a wide range of devices, including smartphones, tablets, cars, and phone-connected devices like headphones, smartwatches, and some smart TVs. Th

Apr 09, 2025 am 09:42 AM

The new SEO imperative: Building your brand

In 2025, SEO strategies must evolve beyond Google's search engine to encompass the broader landscape of multi-modal search. Search behavior is increasingly dispersed across various platforms – including AI-powered search, TikTok, Reddit, and YouTube

Apr 08, 2025 am 11:28 AM

Refreshing content: How to update old content to drive new traffic

Revitalize Your Website Content: A Guide to Increased Traffic and Engagement Just as a thorough spring cleaning declutters your home, and a relaxing scalp massage eases work-related stress, websites need periodic refreshing to stay relevant and effec

Apr 08, 2025 am 10:10 AM

How to use Google Search Console for keyword research

Unlocking SEO Success with Google Search Console: A Free Keyword Research Guide SEO professionals often rely on pricey tools for keyword research. However, Google Search Console (GSC) offers a free, powerful alternative, providing direct insights fr

Apr 08, 2025 am 10:00 AM

Generative AI use surging among consumers for online shopping: Report

Adobe's latest data shows that generative AI traffic pours into U.S. retail websites during the 2024 holiday season, and this trend continues until 2025. From November 1 to December 31, 2024, generative AI traffic increased by 1,300% year-on-year (Cyber Monday increased by 1,950% year-on-year). Adobe found that this trend continues after the holiday season. In February 2025, generative AI traffic increased by 1,200% compared with July 2024. The reason why the percentage is so high is that generative AI tools are very novel. ChatGPT released its research preview on November 30, 2022. Generative AI traffic is still small compared to other channels such as paid search or email, but its

Apr 08, 2025 am 09:16 AM

Bing Webmaster Tools Copilot feature now available to all users

Microsoft today announced the general availability of Copilot in Bing Webmaster Tools, expanding access from a limited beta of 10,000 users to all. Bing Webmaster Tools Copilot: Your SEO Assistant Copilot aims to provide webmasters with quick, accura

Apr 07, 2025 am 10:56 AM

82% of Google AI Overviews citations come from deep pages: Report

Google's AI Overviews favor deep content, according to BrightEdge's analysis of millions of URLs. This shifts the SEO focus from solely optimizing homepages. Key Findings: BrightEdge's research reveals a significant preference for deeper content wit

Apr 07, 2025 am 10:13 AM

Bing Webmaster Tools Search Performance reports gains comparisons

Bing Webmaster Tools enhances its Search Performance report with date range comparison. This new feature allows website owners to directly compare key metrics across different time periods within the Bing platform itself. Microsoft's Announcement: M

Apr 07, 2025 am 10:09 AM

Google AI Overviews caught linking back to its own search results

Google is experimenting with adding prominent, clickable links within its AI Overviews. However, instead of directing users to publishers' websites or other external sources, these links redirect users back to Google's own search results. This mean

Apr 07, 2025 am 09:53 AM

4 SEO practices with diminishing returns

Marketing resources, whether time, money, or expertise, are limited. Today's businesses, fueled by AI advancements and efficient tools, demand greater results with fewer resources. This means every moment invested in SEO is crucial. SEOs must conce

Apr 07, 2025 am 09:15 AM

What today's consumers expect — and how marketers should respond

Consumers’ definition of loyalty is changing. Values such as sustainability, authenticity and transparency are driving consumer decision-making – personalization is no longer a feature that adds icing on the cake, but consumer expectations. Whether planning internal marketing activities or developing strategies for customers, this new white paper Beyond Purchase: The Future of Consumer Behavior in 2025 analyzes trends that are currently critical to marketers. In the white paper, you will learn: How Value-based Marketing Reshapes Customer Expectations How immersive experiences such as AR, VR and live streaming are integrated into it Why hyper-personalization and real-time interaction are the key to conversion How to balance personalization and growing privacy issues For focusing on making a resonance and driving results

Apr 06, 2025 am 10:09 AM