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8 common SEO mistakes to avoid

We’re all looking to improve our organic performance. We want the latest news, tips, and thought leadership to help push our website past the competition. That’s why we’re here! However, the less glamorous side of staying current

Apr 13, 2025 am 09:49 AM

4 SEO tips to boost click-through rate

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By analyzing your current performance and making st

Apr 13, 2025 am 09:23 AM

How to fix the 'Server error (5xx)' error in Google Search Console

Have you been hit by a 5xx server error in Google Search Console? 500 errors are an HTTP status code that indicates you messed up something and need to start a late-night debugging session. 500 errors are offensive. I can only compare it to eat

Apr 13, 2025 am 09:19 AM

How to use ChatGPT Tasks for SEO

ChatGPT Tasks might be the most underrated tool in SEO today. It can turn a single employee into a vast team – but only if you know how to use it. And in this article, you’re about to see the future of SEO. What is ChatGPT Tasks?

Apr 13, 2025 am 09:11 AM

As AI scraping surges, AI search traffic fails to follow: Report

AI search engines contribute little to publishers' traffic, which in turn has intensified web crawling behavior. This is an important finding in the recent report of TollBit, a content monetization platform. Click-through rate comparison: The report shows that the average click-through rate of Google search is 8.63%. However, the click-through rate of AI search engines is only 0.74%, while the click-through rate of AI chatbots is even lower, only 0.33%. This means that AI search brings a 91% reduction in recommended traffic than traditional searches, while chatbots bring a 96% reduction in traffic. Important: This is bad news for publishers because it shows that AI search does not replace traditional search traffic. This trend is expected to continue as AI-generated answers replace direct access to the website. number

Apr 12, 2025 am 11:12 AM

AI search engines often make up citations and answers: Study

AI search engines and chatbots often provide wrong answers and make up article citations, according to a new study from Columbia Journalism Review. Why we care. AI search tools have ramped up the scraping of your content so they can serve answers

Apr 12, 2025 am 10:53 AM

Why SEO is still key to visibility on search, social, and AI platforms

For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information, products, and services online, optimization will remain essential. Search platforms may evolve – whethe

Apr 12, 2025 am 09:26 AM

Google Search is 373x bigger than ChatGPT search

Despite being a popular talking point, people aren’t (yet?) abandoning Google Search and using ChatGPT search or other AI chatbots. In fact, the number of Google searches increased year over year,and Google Search handles 373 times more searches

Apr 12, 2025 am 09:11 AM

How does your landing page performance compare?

How do your landing pages stack up against the competition? Unbounce's new Conversion Benchmark Report offers valuable insights into landing page performance across various sectors. This data-driven report provides median conversion rates by industr

Apr 11, 2025 am 11:25 AM

Google March 2025 core update rolling out now

Google's March 2025 Core Update: What You Need to Know Google launched its March 2025 core update, a regularly scheduled algorithm adjustment aimed at improving search results. The rollout is expected to take up to two weeks. This update focuses on

Apr 11, 2025 am 11:05 AM

SMB websites see rising traffic from ChatGPT and other AI engines

Generative AI's impact on website traffic: A closer look The conversation surrounding generative AI's influence on website performance often focuses on its potential drawbacks. Concerns include AI overviews impacting organic search, the rise of zero

Apr 11, 2025 am 10:27 AM

Google's Demand Gen upgrade: Key changes and success strategies

Google Ads' Demand Gen: A Guide to Success in the Post-VAC Era The phasing out of Video Action Campaigns (VACs) and their integration into Demand Gen campaigns presents a significant opportunity for growth in Google Ads. Google is continually enhanc

Apr 09, 2025 am 11:18 AM

AI and online reputation: How to stay in control

AI empowers online reputation management: efficiency improvement and trust maintenance Artificial intelligence (AI) is changing online reputation management (ORM) at an unprecedented rate, from automated responses to comments to suppressing negative search results, AI makes ORM more efficient, smarter and more efficient. But companies must strategically use AI tools to maintain brand authenticity and trust. This article explores how AI can reshape ORM and how brands can keep pace. Online reputation management in the AI era In today’s digital-first world, brand online reputation is not only a reflection of its customer service, but also a key driver of its success or failure. Single negative news coverage, a lot of bad reviews, and even outdated content that ranks high on Google search results can affect consumer trust

Apr 09, 2025 am 11:02 AM

Navigating Google's site reputation abuse policy: What publishers need to know

Google's site reputation abuse policy, introduced last year, has sparked considerable controversy. Publishers like Forbes claim it's led to drastic measures, including staff layoffs. Critics argue it exemplifies Google's alleged misuse of its market

Apr 09, 2025 am 10:13 AM