What today's consumers expect — and how marketers should respond

Consumers’ definition of loyalty is changing. Values ​​such as sustainability, authenticity and transparency are driving consumer decision-making – personalization is no longer a feature that adds icing on the cake, but consumer expectations.

Whether planning internal marketing activities or developing strategies for customers, this new white paper Beyond Purchase: The Future of Consumer Behavior in 2025 analyzes trends that are currently critical to marketers.

In the white paper, you will learn:

• How Value-based Marketing Reshapes Customer Expectations
• How immersive experiences such as AR, VR and live streaming are integrated into it
• Why hyper-personalization and real-time interaction are the key to conversion
• How to balance personalization and growing privacy issues

This is a must-read material for marketers who focus on developing strategies that resonate and drive results. Get your copy now.

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