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How marketing leaders are adjusting Google, AI search strategies
A recent Botify survey reveals that the majority of marketing leaders are adapting their strategies in response to the evolving search landscape. The rise of AI search, search fragmentation, and potential Google antitrust actions are driving this sh
Apr 30, 2025 am 09:52 AM
Title tags and SEO: Everything you need to know in 2025
Crafting Compelling Title Tags for 2025: Stand Out from the Crowd In 2025, effective SEO requires more than just keywords. To boost click-through rates and maintain search rankings, your title tags need to be concise, captivating, and precisely refl
Apr 30, 2025 am 09:14 AM
AI optimization: How to optimize your content for AI search and agents
Want your content discovered and utilized by AI search engines and agents? Traditional SEO strategies are insufficient; AI systems process information differently. This guide outlines crucial optimizations to maintain content visibility and ranking
Apr 30, 2025 am 09:12 AM
Mentorship in SEO: How to learn, grow, and build your network
SEO mentorship: A powerful, often overlooked asset In the ever-evolving SEO landscape, mentorship offers significant advantages for both seasoned professionals and newcomers. This powerful tool accelerates growth, hones skills, and strengthens profe
Apr 28, 2025 am 09:45 AM
ChatGPT growing as a traffic referrer, reshaping search behavior: Report
ChatGPT's search and drainage effect is significant, especially beneficial to education, technology and software development websites. Based on the analysis of 80 million global clickstream data in the second half of 2024, Semrush shows that as of November, ChatGPT has brought more traffic to more than 30,000 independent domain names. Changes in search behavior: About 54% of ChatGPT's queries do not enable the search function, and the remaining 46% use search. The average ChatGPT prompt word length is 23 words, with a maximum of 2712 words. The average ChatGPT search term length is much shorter, with only 4.2 words and a maximum of 301 words. Search intent changes: Traditional search keywords have clear intentions (navigation, information, business
Apr 28, 2025 am 09:40 AM
Product studio now available within Google Business Profiles
Google Business Profiles now integrates Google Product Studio, a generative AI tool that lets you enhance your product images with AI-powered background scene changes. This feature, already available in Google Merchant Center and Google Ads, simplif
Apr 28, 2025 am 09:14 AM
OpenAI drops sign in requirement for ChatGPT search
OpenAI's ChatGPT Search: Now Account-Free and Poised for Growth OpenAI has made its ChatGPT Search readily available to everyone, eliminating the need for logins or account creation. This significant update, announced on X (formerly Twitter), allows
Apr 27, 2025 am 09:52 AM
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
A new survey from GRIN, a creator management platform, reveals that Gen Z consumers favor Instagram and TikTok over Google for product discovery. Key Findings: Among 18- to 27-year-olds, product discovery habits show a strong preference for social m
Apr 27, 2025 am 09:45 AM
Google organic and paid CTRs hit new lows: Report
Google AI Overviews are impacting organic and paid click-through rates (CTRs), according to a new Seer Interactive analysis. The study, examining approximately 10,000 informational keywords ranking within the top 20 Google search results, reveals a
Apr 27, 2025 am 09:29 AM
Google AI Overviews now with detailed shopping comparisons
Google Search's AI Overviews now feature detailed product comparisons. For product-focused queries, Google initially provides a concise summary. Expanding this summary reveals an extensive, comparative breakdown of the products. Visual Example: Sea
Apr 27, 2025 am 09:25 AM
Is rank tracking dead? Why Google's new rules are changing the game
Google's recent JavaScript mandate for search result rendering has sent ripples through the SEO world, impacting rank tracking tools and potentially altering how search visibility is measured. This January change significantly affects tools relying
Apr 26, 2025 am 09:45 AM
Google bug cause reviews to drop out of local listings
Many local businesses have recently experienced a significant drop in the number of reviews displayed on their Google Business Profiles. This issue, affecting both Google Search and Google Maps listings, began surfacing on Friday and has prompted wi
Apr 25, 2025 am 10:10 AM
Technical SEO post-migration: How to find and fix hidden errors
Website migrations: A minefield of SEO surprises Website migrations are notoriously challenging, even for seasoned technical SEOs. No matter how meticulous your planning, unexpected issues inevitably arise. Post-migration monitoring, therefore, is
Apr 25, 2025 am 10:08 AM
7 ways to increase SEO revenue without losing clients
Boosting SEO Revenue: Seven Proven Strategies to Increase Client Payments With marketing budgets tightening and Google reporting strong earnings, selling SEO services effectively is more crucial than ever. This article outlines seven proven methods t
Apr 25, 2025 am 09:19 AM
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