Google Business Profiles now integrates Google Product Studio, a generative AI tool that lets you enhance your product images with AI-powered background scene changes. This feature, already available in Google Merchant Center and Google Ads, simplifies the creation of visually appealing product listings.
Key Details:
Google community manager, Kara, announced this update, highlighting Product Studio's ability to "create engaging imagery to showcase your products." The tool offers a user-friendly interface; simply upload a product image, select a theme, and let the AI work its magic.
How to Use Product Studio:
Detailed instructions are available in Google's help documentation, but here's a quick guide:
- Access your Google Business Profile. (Find your profile if needed.)
- Navigate to "Edit products." Click "Get started" to begin.
- Choose the image for editing. The AI will automatically remove the background.
- Select a theme from the available options.
- Once satisfied, click "Add image to product," then "OK" to confirm.
After saving the enhanced image:
- Complete the remaining product information fields.
- Click "Publish" to make your changes live.
Important Note: Currently, scene generation via Product Studio is only available to merchants in the US. Using this feature requires acceptance of Google's Terms of Service.
Why This Matters: For businesses managing Google Business Profiles, Product Studio offers a quick and easy way to improve product visuals, potentially boosting conversions and sales. Remember to carefully review AI-generated changes before publishing to ensure they align with your brand's aesthetic.
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