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HomeTechnology peripheralsIt IndustryFord Bronco, a powerful new off-road vehicle, is launched, with orders exceeding 10,000 on the first day, setting a record

News on April 26, 2022, the domestic Ford hardcore off-road vehicle Bronco has officially launched on the market recently, with a price range of 299,800-438,800 yuan. A total of 7 distinctive configuration models have been launched this time, including Far Bay, Ink Diamond, Ink Diamond Bigfoot Off-Road Edition, Long Beach, Long Beach Bigfoot Off-Road Edition, Badlands and the much-anticipated Everglades special limited edition. Its price/performance ratio exceeds that of the Jeep Wrangler of the same level. However, as a domestic hard-core off-road vehicle, Bronco faces fierce market competition. Compared with other brands of off-road models, the Bronco has no obvious advantages in configuration and performance. As a representative of this segment, Jeep Wrangler has always been favored by consumers. Therefore, Bronco still needs to work hard in the market

Ford Bronco, a powerful new off-road vehicle, is launched, with orders exceeding 10,000 on the first day, setting a record

Ford Bronco, a powerful new off-road vehicle, is launched, with orders exceeding 10,000 on the first day, setting a record

On the first day it was launched, Bronco was well received by consumers It was enthusiastically sought after, and the number of orders quickly exceeded 10,000 units, setting a new sales record for joint venture hard-core off-road vehicles. The specially customized Everglades Special Limited Edition has more than 1,500 orders, which shows its popularity.

According to the editor’s understanding, the design of the new car highly retains the characteristics of the overseas version. The front part of the car adopts a square and retro shape, which is perfectly integrated with the round LED light group and front grille, showing a strong retro style. In terms of body size, the length, width and height of Liema are 4825/2070/1990mm respectively, and the wheelbase is 2950mm. It is positioned as a medium-sized hardcore off-road SUV. Its body structure is non-load-bearing, equipped with front double wishbones and rear integral axle suspension, providing excellent off-road performance.

Ford Bronco, a powerful new off-road vehicle, is launched, with orders exceeding 10,000 on the first day, setting a record

In terms of power system, all domestic Bronco series are equipped with a 2.3T turbocharged four-cylinder engine with a maximum output of 202 kilowatts and a peak torque of 429 N· rice. Equipped with a 10AT gearbox and a four-wheel drive system, the Bronco not only performs well on off-road sections, but also has a top speed of up to 161km/h. In addition, it also has trailering capabilities. The factory-equipped or optional rear towing device brings the maximum total mass of the quasi-trailer to 1,500kg, further improving its practicality.

Ford Bronco, a powerful new off-road vehicle, is launched, with orders exceeding 10,000 on the first day, setting a record

#The rear design of the Bronco is also tough. The external spare tire and longitudinally arranged taillights highlight its off-road characteristics. What's even more unique is that both the roof and doors can be quickly disassembled and assembled, increasing the vehicle's playability. The interior floor is designed with flushing holes for easy cleaning, reflecting the vehicle's durability.

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