Google promises to Japan Fair Trade Commission: No restrictions on providing advertising technology to Yahoo Japan

According to news from this site on April 23, Japan’s Fair Trade Commission (FTC) issued an announcement yesterday, approving Google’s commitment to not restrict the provision of advertising technology to Yahoo Japan. This is also the first administrative measure taken by the Japanese FTC against Google.

Note from this site: Yahoo Japan and social media LINE officially completed their merger in October last year, and the merged company was renamed LY Corporation.

Yahoo Japan has always been a prerequisite for Yahoo America to purchase these technologies. However, Yahoo America gave up related technology development in July 2009, and Yahoo Japan turned to Google to purchase search engines and search advertising technology.

According to the investigation results of Japan's FTC, Google's Japanese subsidiary modified the service agreement in November 2014, restricting the payment to Yahoo for more than seven years from September 2015 to October 2022. Japan provides "keyword search positioning" advertising technology.

This means that Google is suspected of undermining fair competition in the online advertising market and violating the provisions of Japan's Antitrust Law regarding unfair trading practices such as private monopoly, refusal to trade, and interference with competitors' transactions.

Google has confirmed with Japan’s FTC to ensure that it will no longer engage in the above-mentioned unfair trading practices and will not restrict the provision of related technologies to Yahoo Japan. An implementation report should be submitted to the Japanese FTC within the next three years, otherwise the Japanese FTC will consider restarting the investigation.

The above is the detailed content of Google promises to Japan Fair Trade Commission: No restrictions on providing advertising technology to Yahoo Japan. For more information, please follow other related articles on the PHP Chinese website!