Nezha CEO Zhang Yong responds to Zhou Hongyi’s criticism: Three models will be re-launched and marketing will be strengthened

Recently, which car has become the focus of the technology circle? There is no other reason than Zhou Hongyi, chairman of 360, publicly criticized the car after visiting the car factory. Zhou Hongyi bluntly pointed out the problems in the marketing of this car, saying that from product to sales, he always fanned himself, and the car name was weird, making it difficult for consumers to remember. This statement quickly aroused heated discussion among netizens.

Regarding Zhou Hongyi’s criticism, Nezha Automobile CEO Zhang Yong responded on Weibo today. He said he accepted Lao Zhou's criticism and believed there was no shame in learning marketing from Lei Jun. Zhang Yong also revealed that Nezha X, Nezha GT and Nezha S will be re-launched in the second half of the year, aiming to tell the brand story well and highlight product highlights.

The data editor understands that Nezha Automobile has achieved certain results in the new energy vehicle market in recent years, but its brand influence and marketing methods do need to be improved. Zhou Hongyi's criticism undoubtedly sounded the alarm for Nezha Automobile. As a technical group, the Nezha Automobile team may have considerable strength in product research and development, but how to convert technological advantages into market advantages and enhance brand influence is indeed a question they need to seriously consider.

Some netizens commented on the post: "400v lithium iron phosphate, the data package is only free for one year, the HUD is only equipped with the top version.. There is no seat massage.. We are poor What??! Nezha smells so good!!" In response, Zhang Yong simply replied "Yes", seeming to agree with the netizen's point of view, while also revealing his expectations and confidence in the future development of Nezha Automobile.

Zhou Hongyi also responded to the criticism of Nezha Automobile in a subsequent live broadcast. He said that he "hated iron for not becoming steel" because Nezha Automobile was actually doing very well. , but the publicity is not in place. He believes that the Nezha Automobile team is a technical group, not a marketing group, and the two should be combined to allow good wine to go out of the alley. At the same time, Zhou Hongyi also said that domestic car manufacturers should look to Xiaomi in terms of marketing study. (Note: Zhou Hongyi is a well-known Chinese entrepreneur and one of the founders of Xiaomi. The criticism and response to Nezha Automobile are real events.)

Regarding Zhou Hongyi’s comments and suggestions, he has realized that he is marketing shortcomings and began to actively seek changes. In the future, how Nezha Automobile will exert its marketing efforts and enhance its brand influence is undoubtedly worthy of the market's expectations.

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