Demand for PCs plummets, Dell lays off employees in response, Huawei's shipments buck the trend

Dell recently announced that as of February 2, 2024, the number of global employees has been reduced to 120,000, a decrease of nearly 10%, mainly due to the rapid changes in the personal computer market.

With the sharp decline in global demand for personal computers, Dell responded in early 2023 and announced that it would lay off about 6,650 people. This number is almost half of the total 13,000 layoffs in the previous fiscal year, showing the seriousness of the market situation. In China, Dell's PC shipments fell sharply by 44% year-on-year, with only 3.148 million units sold. At the same time, Huawei seized the market opportunity and shipped 3.986 million units last year, a year-on-year increase of 11%, successfully surpassing Dell.

Despite the current challenges facing the Chinese PC market, market research firm Canalys remains optimistic about the future. It is expected that China's PC market will show a growth of 3% by 2024 and expand to 10% in 2025. At the same time, the tablet market is also expected to achieve 4% growth in 2024 and 2025.

According to the editor’s understanding, major PC manufacturers are facing tremendous pressure in the face of market uncertainty and rapid changes. In order to adapt to this ever-changing market environment, they must flexibly adjust their strategies, find new growth points, and continue to optimize product lines and market layout. In this process, how to balance short-term performance and long-term development will be a question that every manufacturer needs to seriously consider.

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