Samsung plans to launch microLED Galaxy Watch in 2025, but cost challenges still need to be solved

According to news on March 22, Samsung is currently only applying advanced microLED technology to high-end large-size TV products. However, the latest rumors show that the company is planning to further expand this technology to its smart watch series, namely Galaxy Watch. It is reported that Samsung has set a target release time of 2025, hoping to improve the display effect and user experience of its smart watches.

Although Samsung is optimistic about the prospects of microLED technology, the challenges encountered by Apple in its earlier attempts to apply this technology to watch products have undoubtedly affected Samsung’s plans. Cast a shadow. It is reported that Apple had planned to use a microLED display on the next-generation Apple Watch Ultra, but due to various technical difficulties, the plan has stalled. This situation may have a certain impact on Samsung's development strategy, requiring Samsung to make more efforts in technology research and development and production to ensure the successful application of its microLED technology.

According to the editor’s understanding, for Samsung, even if it does not encounter major problems in producing microLED displays, how to reduce the cost of such displays is still a huge challenge. Currently, the manufacturing cost of each microLED display is as high as $150, which is far more than the current Apple The cost of the OLED panel used in the Watch Ultra. If Samsung cannot effectively reduce the cost of microLED displays, its commercialization prospects will be full of uncertainty.

Samsung may face similar challenges to Apple: high manufacturing costs may lead to sharp increases in product prices, which may cause consumer dissatisfaction and thus affect sales. Considering that the sales volume of Galaxy Watch is far lower than the annual sales volume of Apple smart watches, Samsung may be forced to abandon its plan to develop microLED watches if there is insufficient profit margin.

Although Apple has encountered some difficulties with its microLED watch project, the competitive landscape in the technology industry will not remain the same forever. Samsung, another important technology company, may adopt different strategies to deal with similar challenges. Through technological innovation and cost control, Samsung is expected to overcome obstacles and promote the commercialization of microLED watches. Even if Samsung faces difficulties in this area, it can still rely on its advantages in OLED display technology to meet consumer demand for smart watches. Therefore, Samsung still has a chance to succeed in the smartwatch market, even if microLED technology is not the final choice.

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