Is the era of AR glasses coming? Meta plans to display prototypes in the fall to challenge Apple's status

According to news on February 28, the competition between the two giants in the technology industry, Apple and meta, in the field of virtual reality (VR) headsets has become fierce, and now, they seem to be preparing to develop in augmented reality. A new competition has begun in the (AR) glasses market. Although it may still be years before either company launches consumer-facing AR glasses, Me#ta already plans to show off a prototype of its AR glasses at a developer conference this fall.

In the field of VR headsets, meta’s Quest 3 and Apple’s Vision The Pro has generated a lot of attention and comparisons. Meta CEO Mark Zuckerberg has publicly claimed that Quest 3 is better than Vision in terms of performance Pro, this statement caused a lot of controversy in the industry. However, this competition does not seem to satisfy the two companies, and they are now turning their attention to the more challenging AR glasses market.

According to the editor’s understanding, for most consumers, although head-mounted devices can provide an immersive experience, their bulky appearance and inconvenient portability also limit their daily use. Therefore, ideal AR glasses should have the same lightweight and stylish appearance as ordinary glasses, and at the same time be able to superimpose AR content to provide users with a richer and more convenient interactive experience.

Imagine if we can view notifications in real time through AR glasses, follow map navigation in the real world, view recipes and timers while cooking, etc., it will be a new way of life. However, achieving this goal is not easy. AR glasses need to meet requirements in many aspects such as size, weight, appearance, function, battery life and price before they can be accepted by consumers.

At present, meta company has launched some smart glasses products, but these products mainly combine headsets and cameras, and there is still a big gap between them and real AR glasses. However, the company has not stopped research and development. According to people familiar with the matter, meta has developed a prototype of AR glasses code-named "Orion" and plans to launch it this fall. Presented at the Connect Developer Conference. Although this prototype glasses may be very complete in terms of functionality, Andrew Bosworth, me

ta’s chief technology officer, said that due to its expensive technical route, So we're still a few years away from a consumer version. Despite this, the appearance of this prototype glasses still makes people full of expectations for meta's development in the AR field.

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