The salon brand is reborn! Great Wall Motors plans to integrate Wei brand, and Mecha Dragon sedan will be mass-produced soon

According to a report by 36氪’s “36氪AUTO”, Great Wall Motors plans to relaunch the Salon brand this year and integrate it under Weipai. It is reported that the Salon brand’s first product, Mecha Dragon, will be officially launched in the second half of this year as Wei brand’s first sedan.

# It is understood that the restarted Mecha Dragon sedan will begin mass production at the Xushui Factory in Baoding. When this Mecha Dragon model debuted in November 2021, it was priced at 488,000 yuan and attracted much attention because it was equipped with the world's first 4 laser radars.

Salon Auto is a high-end smart electric vehicle brand launched by Great Wall Motors, focusing on the pure electric vehicle market. Among them, Mecha Dragon, as the brand’s flagship model, performs well in terms of intelligence. It is equipped with 4 lidars and 38 intelligent sensing elements, and is equipped with the Captain-Pilot intelligent driving system. These advanced technologies allow Mechalong to stand out in the rise of intelligent driving in 2021, enabling L2 autonomous driving functions on highways and urban roads. Mechatron's intelligent design and advanced driving system give it significant advantages in the highly competitive market, providing users with a safer and more convenient driving experience.

Great Wall Motors plans to introduce Momenta intelligent driving solution and Huawei intelligent cockpit solution to improve the intelligence level of Mecha Dragon after the restart. According to people familiar with the matter, Momenta’s full-stack capabilities in the field of intelligent driving are second only to Huawei, which will help Mechalong quickly implement more advanced intelligent driving functions.

As the market changes, Great Wall Motors has been adjusting and optimizing its brand positioning. The Mecha Dragon model, once regarded as an important layout of the company in the field of intelligent driving, has been facing delays in mass production. Today, Great Wall Motors is actively promoting the revival and development of the Salon brand and Mecha Dragon models, achieving this goal through measures such as brand integration and management team mergers.

In addition, according to previous reports, Great Wall Motors adjusted the organizational structure of its brands in December 2022, in which the management teams of Euler and Salon, Weipai and Tank were merged. In March 2023, it was officially announced that the two major new energy vehicle brands will be officially integrated. Salon Mecha Dragon will officially enter the Euler community and set up a Mecha Dragon special area in the Euler App. This series of measures shows that Great Wall Motors is actively responding to market challenges and striving to promote the coordinated development of its brands.

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