Great Wall Motors is actively seeking change and plans to open large-scale new energy directly-operated stores

Great Wall Motors plans to open new energy directly operated stores in addition to the 4S store sales model to explore new sales paths. It is reported that the company has begun recruiting relevant talents.

In the past few years, Great Wall Motors has tried to encourage dealers to participate in building more diversified sales channels, such as supermarkets and 2S stores. However, these initiatives did not achieve the company's expected results. With the rapid development of the new energy vehicle market, Great Wall's five major brands launched a total of 10 new energy models last year. However, most of Great Wall Motor's current dealer networks are mainly concentrated in non-core areas of low-tier cities and high-tier cities, which has brought certain obstacles to the market promotion of new energy products. In order to overcome this problem, Great Wall Motors needs to re-adjust the layout of its dealer network and focus on core cities and areas with greater market potential to promote new energy vehicle products more accurately. In addition, the company can also strengthen cooperation with dealers and provide more market training and support so that dealers can better understand and promote new energy vehicles and further improve sales performance.

Against this background, Great Wall Motors plans to establish directly operated stores to better display and promote its new energy products. It is understood that the company has introduced a group of people in charge with direct operation experience, including Feng Fuzhi, the former Li Auto project leader. At present, Great Wall's new energy direct-operated projects are still in the strategic planning stage, and no specific business has yet been implemented.

Great Wall Motors plans to locate most of its new energy directly-operated stores in high-traffic areas such as urban landmarks, supermarkets or commercial complexes. In addition, the company is still discussing internally the brands and models that will be sold in the stores, and the specific plans have not yet been determined.

Great Wall Motors has recently begun to recruit a number of positions related to the establishment of direct-operated stores, including retail operations director, retail store manager, delivery manager, brand designer, direct-operated retail store Trainers etc. It is understood that they plan to recruit about 100 retail store managers, which means that the first batch of new energy direct-operated stores may be around a hundred. This move will undoubtedly inject new vitality into Great Wall Motor's new energy strategy and is expected to further enhance the company's competitiveness in the market.

It is understood that Great Wall Motors’ transformation is to respond to market changes and enhance brand influence. As the new energy vehicle market continues to heat up, traditional automakers are facing huge challenges and opportunities. By opening directly operated stores, Great Wall Motors is expected to better grasp the pulse of the market and meet the increasingly diverse needs of consumers. This move is one of its important strategic initiatives.

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