Toyota's luxury brand 'Century' plans to become independent in China, with a new SUV priced at nearly 2 million

According to the latest reports, Toyota Motor’s top luxury brand, Century, plans to become independent and focus on the development and sales of ultra-luxury cars. This move aims to further enhance the competitiveness of the Century brand in the ultra-luxury car market.

#In an interview at the Tokyo Tuning Show, a senior Toyota leader revealed the details of this strategic adjustment. He said that new models of the Century brand, such as the Century SUV, have been put on the domestic market, and due to limited production, the starting price is as high as 1.98 million yuan, and there has even been a price increase of 1.7 million yuan, with the total price exceeding 3.5 million yuan. Despite this, the car gained a cult following. The leader also pointed out that future products of the Century brand will no longer bear the Toyota logo, but will be launched into the global market as an independent Century brand.

According to the editor’s understanding, the Century SUV has a unique design style, especially the front face, which has a strong three-dimensional feel. It adopts an innovative gradient design and has built-in split headlights. Four LED lamp beads are also equipped with four L-shaped daytime running lights, which leaves a deep impression on people. The new car has a body size of 5205/1990/1805mm and a wheelbase of 2950mm. It is positioned as a large SUV with a curb weight of 2570kg and an approved passenger capacity of 4 people.

The Century SUV draws on the configuration of the Lexus TX 550h plug-in hybrid model in terms of power system. It is equipped with a 3.5L V6 engine with a maximum output of 412 horsepower (303 kW), and is equipped with an E-Four all-wheel drive system. In addition, the car also has an excellent pure electric cruising range, which can reach 69 kilometers. At the same time, the comprehensive fuel consumption under WLTC operating conditions is 14.2L/100km, demonstrating its excellent performance and fuel economy.

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