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SAIC Motor recently announced that it expects to sell 5.02 million vehicles in 2023, continuing to maintain its top sales position in the domestic automobile industry. This is the 18th consecutive year that SAIC has topped the list. In addition, SAIC has also achieved remarkable results in overseas markets. Last year, overseas sales reached 1.208 million vehicles, a year-on-year increase of 18.8%. This series of outstanding achievements fully demonstrates SAIC's competitiveness and outstanding strength in domestic and foreign markets.
SAIC Group’s expectations for overseas sales are increasing year by year, as the global market continues to expand. According to Zhao Aimin, deputy general manager of SAIC International, the group has set a target of overseas sales of 1.35 million vehicles in 2024, and the goal in 2025 is further reached, reaching 1.5 million vehicles. This shows that SAIC needs to maintain a steady growth momentum in the next two years to achieve expected overseas sales targets.
It is understood that in order to achieve the sales target, SAIC Group plans to launch a large-scale brand promotion campaign around the centenary celebration of the MG brand starting this year. In addition, SAIC also plans to launch 14 new energy vehicles in the next two years. These models will be promoted as "global cars" to demonstrate SAIC's global layout in the new energy field. In addition, SAIC's high-end brands, including Zhiji Automobile and Feifan Automobile, will gradually enter the global market and adopt different brand images and strategies to attract consumers' attention and choices.
In 2023, SAIC Group has achieved remarkable results in the field of new energy vehicles. The annual sales of new energy vehicles reached 1.123 million units, a year-on-year increase of 4.6%, ranking second among domestic car companies. At the same time, the sales proportion of SAIC's own brands has also continued to increase. Last year, self-owned brand sales reached 2.775 million vehicles, accounting for more than 55% of the group's total sales, an increase of 2.5 percentage points from 2022. This data fully demonstrates SAIC's dual advantages in independent brand building and new energy vehicles. With its innovative technologies and excellent quality, SAIC Motor continues to meet consumers' needs for new energy vehicles and has set an example for the industry. In the future, SAIC will continue to increase its investment in independent brand building and new energy vehicles, and make greater contributions to promoting the sustainable development of the automotive industry.
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