[Original] Research on Duchuang Company｜Hanyi Co., Ltd.: The company's product "Ziyou" has been iterated to version 4.0. With the help of AI technology, designers can greatly improve the efficiency and creative ability of using fonts.

Beijing Hanyi Innovation Co., Ltd. (hereinafter referred to as "Hanyi Shares" or the "Company") announced on the evening of December 20 that the company has recently accepted specific target surveys from multiple institutional investors. During the survey, Hanyi Shares revealed that the company's product "Ziyou" has now been iterated to version 4.0. Version 4.0 of "Ziyou" not only provides a rich set of fonts, but also provides two major modules: "tools" and "content". The tools section includes tools such as "Font Special Effects" and "AI Literacy", as well as "AI Drawing" and "AI Completion" tools that are being filed with relevant departments. With the help of artificial intelligence technology, designers can greatly improve their skills. Efficiency and creativity in using fonts.

▲Screenshot of Hanyi Stock Announcement

The following are the main contents of investor relations activities:

The charging method and licensing price are important issues in the use of fonts. Before introducing these issues, we need to clarify some concepts. There are generally two ways to charge for font libraries: charging based on the number of fonts and charging based on authorization. Charging by font quantity means that the price is determined based on the quantity of fonts in the font library. Typically, the higher the number of fonts, the higher the price. This charging method is suitable for users who need to use multiple fonts, such as designers or publishers. Billing based on authorization means that the price is determined based on the authorization method for using the font. Common authorization methods include single-user authorization, multi-user authorization, and enterprise authorization. Single-user licensing is suitable for individual users, multi-user licensing is suitable for small teams or organizations, and enterprise licensing is suitable for large enterprises. The prices corresponding to different authorization methods will also be different. When determining the font charge and licensing price, you also need to consider the scope and period of use of the font. Some fonts may only be suitable for personal use and not for commercial use. In addition, the service life of the font library also needs to be paid attention to. Generally speaking, it can be used permanently after purchase, but some font libraries may have a limited service life. In short, the charging and licensing prices of fonts are determined based on the quantity of fonts and the licensing method. When choosing a font, you need to choose according to your own needs and budget

Answer: The company’s enterprise-oriented font software licensing business has a font licensing price of 18,000 yuan for one font per year for all media releases. Full media publishing refers to the promotional behavior of enterprises or products using font products designed by Hanyi Company to publish on various media or commercial platforms for the purpose of commercial operations. The company provides Internet platform authorization business fonts for individual users through personalized malls on mobile phone platforms such as Huawei, OPPO, VIVO, Xiaomi, etc. The font authorization price is 6-12 yuan per font. Terminal mobile phone users can directly pay, download and install the company's fonts through the personalized theme platform in the mobile phone system and use them to decorate the interface of the mobile phone. When a user uses mobile phone theme fonts, only the user's own mobile terminal can see the personalized fonts.

The AIGC technology developed by the company has had a positive impact on the company, improving production efficiency and product quality, optimizing the company's operating processes, and bringing more business opportunities and competitive advantages to the company

Answer: The company started researching AIGC font generation technology in 2018. Relying on the company's independently developed artificial intelligence technology such as the font multi-style generation system based on theme content and style decoupling, it has been able to realize the AIGC font generation technology in 2020. A set of manuscripts of only about 300 words is automatically expanded to all 6,763 Chinese characters in the GB2312 encoding, while maintaining a consistent style. This technology is applied in the company's Internet platform licensing business. On the one hand, it provides favorable technical support for the company to continuously and large-scale launch of new fonts on various mobile platforms. On the other hand, it greatly liberates the productivity of font designers. This allows font designers to focus more on more important and value-added aspects such as inspiration conception and creative mining.

Later, more mature font AI generation technology began to be applied to the font software licensing business where the creation process was more complex and the creation requirements were higher. It played an auxiliary role in font design innovation, liberating the productivity of font designers and achieving cost reduction. The efficiency increase has greatly improved the speed of the company's new fonts; in addition, the fonts generated by

AI technology have the characteristics of high standardization, consistent and stable font styles, which reduces the workload of post-production adjustments, improves the overall quality of the font library, and achieves The quality and quantity of the company's font products have both improved.

Please provide customer information about the font software licensing business

Answer:Font library software licensing business customers cover all industries of the national economy, such as TMT, finance, retail, medicine and medical industries.

What is the company’s font technology service business?

Answer: The font technology service business is also called the font customization business, which refers to the company customizing a new set of fonts for the brand. Brand customized fonts can not only be used for corporate information release, product introductions, brand promotions, etc., but can also be embedded in brand systems, software, platforms, games and other information scenarios to enhance user experience in multiple dimensions.

As one of the most professional font design companies in China, has more than 20 years of experience in font design and customization, and has served brand customers including Huawei, Tencent, Alibaba, OPPO, Xiaomi and other brands.

Question 5. Please briefly introduce the business of "Ziyou"

Answer: "Ziyou" is a font usage and management tool software, and provides font copyright services with the membership subscription model as the main business model. "Ziyou" integrates traditional font downloading, installation and preview , and functions such as using fonts in design software are all integrated into the client. Users can complete font design tasks that traditionally require multiple platforms and multiple operations with just one operation.

"Ziyou" has been iterated to version 4.0. Version 4.0 of "Ziyou" not only provides a wealth of fonts, but also provides two major modules: "Tools" and "Content". The tools section includes tools such as "Font Special Effects" and "AI Literacy", as well as "AI Drawing" and "AI Completion" tools that are being filed with relevant departments. With the help of artificial intelligence technology, designers can greatly improve their skills. Efficiency and creativity in using fonts. The content section includes four sections: "Selected Fonts", "Font Cases", "Words Say Words", and "Font Collection". Through tens of thousands of classic font cases and thousands of font articles, designers are inspired to use words. inspiration.

6. Please introduce the company’s investment and mergers and acquisitions in the field of artificial intelligence this year

Answer: This year the company has invested in three target companies that all have artificial intelligence technology and application scenarios. The products are UPDF, ARKIE and WorkMagic.

UPDF is a layout document editing software that provides one-stop innovative technology and high-quality services including PDF reading, editing, annotation, generation, search, storage, secure distribution, etc. The product R&D team comes from CyberAisi (Shanghai) Software Technology Co., Ltd. (hereinafter referred to as "CyberAisi"). After the investment, the company's equity accounted for 11.94%. Investing in CyberAisi is an important layout of the company in the field of document editing, which allows the company to provide customers with extended services related to font copyright. For companies, font products can be embedded into UPDF software and can be selected by individual users and corporate users when editing documents. This can solve user pain points while allowing the company to gain more potential business opportunities. UPDF's main business model is a software licensing model that users subscribe to and purchase. It is similar to the business model of some of the company's products, and its target customers are also similar to corporate customers. In the future, the company will actively explore the synergy between existing and new products and UPDF's products, resources, or models, and jointly innovate in the fields of document editing, creative design, and material resources. The company can also use its own products and UPDF software to jointly develop the enterprise user market. UPDF has also launched some AI functions such as document summary, document translation, and vocabulary definition in the document.

ARKIE is an enterprise-level intelligent marketing content platform that provides enterprises with intelligent brand management, intelligent marketing content management, creativity, and distribution to full-process cloud solutions, helping business customers create competitive products and Services to achieve accurate and implementable marketing content solutions. The company's subsidiary Shanghai Yichuang Information Technology Co., Ltd. and the company's employee stock ownership platform Shanghai Hanyi Zhi Enterprise Management Partnership (Limited Partnership) ("Employee Stock Ownership Platform" or "Hanyi Zhi") jointly acquired Aji Network 100% equity. After the acquisition is completed, Shanghai Yichuang holds 51% of the equity of Aji Network, and Hanyi Zhi holds 49% of the equity of Aji Network. Aji Network is the company’s controlling subsidiary. The ARKIE R&D team comes from Aji Network’s original personnel and the company’s new AI R&D personnel. The company has been in the AI ​​field for many years and has good AI business practices, talent reserves and experience accumulation in the direction of text and pictures, and shares shares with employees. The platform jointly acquired Aji Network in order to take advantage of the development opportunities of AI technology and the company's existing advantages to carry out innovative layout in the marketing technology industry chain with huge economic scale: by creating a global content intelligent production platform tool based on AI, Large and medium-sized enterprises provide full-process cloud solutions for intelligent brand management, intelligent marketing content creation, generation, recommendation and management, thereby greatly improving corporate efficiency and reducing corporate brand marketing costs. The company will work with the core team to implement more AI functions in the new software based on the needs of many large consumer brand customers.

WorkMagic is positioned as a marketing SaaS platform driven by embodied intelligence based on generative AI. At this stage, it mainly provides end-to-end covering customer management, product management and marketing management for independent small and medium-sized e-commerce merchants such as Shopify. AI native marketing solutions. Relying on the AI ​​embodied intelligent design framework of the large language model capability interface application market, WorkMagic aims to help customers achieve the dismantling, analysis, and reasoning of marketing goals, as well as the design and execution of marketing plans, thereby significantly improving customers’ marketing production. efficiency. The WorkMagic product R&D team comes from Beijing WorkMagic Technology Co., Ltd. (hereinafter referred to as "WorkMagic"). After the investment transaction is completed, the company will hold 10% of the equity of WorkMagic Inc., the parent company of WorkMagic. WorkMagic has excellent AI algorithms and products, empowering many merchants in the huge global e-commerce market, helping customers generate marketing materials, automatically launch a complete set of solutions, reduce costs and expenses, and accurately attribute marketing effects to performance. This greatly improves the production efficiency of the marketing process. Investing in WorkMagic is part of the company's ongoing layout in the AI ​​field and is conducive to the company's long-term development.

In the future, the company will continue to deploy in the field of artificial intelligence applications, and future investments will also take artificial intelligence applications as one of the main investment lines. In industries with broad market prospects, we will explore outstanding teams, screen good business models, and continuously enrich the company. The overall layout on AI.

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