Douyu’s organizational structure upgrade: Set up a content ecology department to be responsible for anchor operations and other matters

Douyu issued an email on January 12, announcing adjustments to its internal organizational structure and personnel. In response, Douyu responded that this was a normal personnel adjustment.

The content of the email shows that Dou will establish a new content ecology department within Douyu, which will be responsible for anchor content production, manufacturer cooperation, event ecosystem construction, etc., and will be managed by the interim Committee member and company vice president Ren Simin is in charge. At the same time, it has three secondary departments, namely the anchor operation department, the manufacturer project department and the event content department.

The original author service department was reorganized into the content product department, which is responsible for content-side events, manufacturers, and anchor-related needs, as well as creator operation services, creative tools, value evaluation, etc., and is headed by Lu Lifeng, reporting to Chen Zhe. There are four secondary departments, namely the event product department, manufacturer product department, anchor product department, and algorithm attack department.

Zhang Chao is responsible for managing the platform product department, responsible for off-site placement and on-site undertaking, as well as the iteration of basic products, community products, group products and traffic distribution strategies. He is also responsible for auditing and configuring virtual resources.

The revenue division is headed by Jia Xiaobin, who is responsible for platform revenue products, activities, key customer services, guild management, entertainment content and other businesses. It consists of two secondary departments, the guild management department and the entertainment content department.

The original brand department, public relations department, and content review department were all transferred to the Public Affairs Department of the Service Center.

This site learned from Douyu’s unaudited financial report for the third quarter of 2023, The company’s Q3 total net income was 1.359 billion yuan, of which live broadcast revenue was 1.151 billion yuan, advertising and other revenue increased by 123.2% from 93.3 million yuan in the same period last year to 208 million yuan; gross profit was 192 million yuan, corresponding to a gross profit margin of 14.2%.

According to U.S. GAAP, Douyu’s net profit was 76.4 million yuan. According to non-GAAP, net profit was 71.9 million yuan, a year-on-year increase of 180% and a month-on-month increase of 17.2%.

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