Testing “AI Search”: Douyin’s intelligent search function is enhanced

Douyin recently tested a new feature called “AI Search” within its main app. As one of the most popular short video platforms in China, Douyin hopes to provide users with fast, accurate and comprehensive answers through this artificial intelligence-based search Q&A service

According to our understanding, the "AI search" function in the Douyin application is located on the search interface, alongside other search services such as products, group purchases, users, and videos. Users only need to enter relevant questions or information in "AI Search" to get answers generated through intelligent search technology. These answers not only come from high-quality videos on Douyin, but also include information from third-party websites, and provide jump links to facilitate users to view more details and explanations. In addition, "AI Search" can also provide relevant questions that may be of interest based on the user's questions

Douyin's "AI Search" function marks an important milestone for Douyin to enter the era of intelligent search. It not only brings a more convenient, efficient and intelligent search experience to users, but also brings new opportunities and challenges to creators. Through "AI search", high-quality video content may be used as a reference source for answers, thereby gaining more exposure and traffic, and motivating creators to continue to create more valuable content

TikTok is not the only one to launch A platform for AI search Q&A services. Starting from this year, major domestic applications are actively deploying in the field of intelligent search. For example, Taobao launched "Taobao Ask" on top of its original search function, specifically targeting e-commerce search and shopping guide scenarios. Baidu App and Bilibili have also launched AI intelligent search and search AI assistant respectively to provide users with more intelligent search information services

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