Technology peripheralsIt IndustryXiaomi ZMI was sued by Zimi and made a 'huge claim', the head of Cool State Technology Department spoke out
Jiangsu Zimi Electronic Technology Co., Ltd. was established in 2012 and is one of the earliest investment companies in the Xiaomi ecological chain. The company has its own brand ZMI, which mainly produces mobile power supplies, chargers, wireless chargers and other products
However, since the Chinese "Zimi" trademark belongs to another "Zimi Official Flagship Store" (English name "ZMI") zime") owner, Xiaomi subsequently launched the ecological chain brand "CUKTECH", which is known as "original ZMI core team joins" and has released a number of mobile power products.
filed a lawsuit and claimed huge .
It feels magical. Then I thought, I wonder what many smaller companies would do if they encountered such a thing. To be fair, Jiangsu Zimi failed to protect its brand in terms of regulations, and it is undeniable that it has its own problems, but I believe there will be people who disagree with such behavior. If such behavior is allowed, I personally think it is not benign. I hope that more people will know what happened, andthe start-up team will pay more attention to good brand and trademark management. Hopefully the team doing the work will not be treated like this again.
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