Xiaomi ZMI was sued by Zimi and made a 'huge claim', the head of Cool State Technology Department spoke out-It Industry-php.cn

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Xiaomi ZMI was sued by Zimi and made a 'huge claim', the head of Cool State Technology Department spoke out

王林

Dec 21, 2023 am 09:34 AM

purple ricezmizimeCool state science

Jiangsu Zimi Electronic Technology Co., Ltd. was established in 2012 and is one of the earliest investment companies in the Xiaomi ecological chain. The company has its own brand ZMI, which mainly produces mobile power supplies, chargers, wireless chargers and other products

However, since the Chinese "Zimi" trademark belongs to another "Zimi Official Flagship Store" (English name "ZMI") zime") owner, Xiaomi subsequently launched the ecological chain brand "CUKTECH", which is known as "original ZMI core team joins" and has released a number of mobile power products.

▲ Screenshot of Zimi official flagship store

##▲ CUKTECH mobile power supply product

After a few months, Eric, the head of marketing/design of CUKTECH, posted on Weibo claiming: A certain Shenzhen entity (zime) has issued a request to Jiangsu Zime, which is already a wholly-owned subsidiary of Xiaomi. Mi Electronics (ZMI)

filed a lawsuit and claimed huge .

It feels magical. Then I thought, I wonder what many smaller companies would do if they encountered such a thing. To be fair, Jiangsu Zimi failed to protect its brand in terms of regulations, and it is undeniable that it has its own problems, but I believe there will be people who disagree with such behavior. If such behavior is allowed, I personally think it is not benign. I hope that more people will know what happened, and
the start-up team will pay more attention to good brand and trademark management. Hopefully the team doing the work will not be treated like this again.

We have not yet found specific information about the lawsuit and will continue to pay attention to subsequent developments

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