Chinese company becomes Apple’s main display supplier for Vision Pro: breaking through technical bottlenecks

On December 12, exclusive news from the supply chain revealed that a company in mainland China successfully broke through the production bottleneck of OLEDoS displays and became a major supplier. The breakthrough means the supply chain is now ready to produce up to 1 million devices per year

According to the latest industry updates, Apple’s Vision Mass production of Pro products will begin in December, and mainland China's share of its supply chain has significantly increased to 60%. Among them, Lingyi Intelligent Manufacturing and Luxshare Precision rank quite high in terms of supply value among domestic suppliers. With the addition of domestic OLEDoS display suppliers, the proportion of mainland China in the supply chain is expected to further increase.

Apple’s Vision The Pro features cutting-edge micro-OLED screen technology with up to 23 million pixels of resolution, over 4K per eye. Previous reports pointed out that although Sony will provide Apple with screens for this device, its annual output will not be high.

According to the editor’s understanding, a recent report from Bloomberg shows that Apple is conducting a series of training for its retail store employees to guide them on how to sell the upcoming mixed reality headset Vision. Pro. It is reported that the training program will be launched in mid-January, and the product is expected to be launched in the same month. The report also mentioned that Vision The setup process of Pro is quite complicated and needs to be customized according to the needs of each user. Additionally, although users can book Vision online Pro, but the company may encourage them to pick it up in a physical store so that store employees can help users complete the setup process

Given that the Vision Pro is priced at US$3,500 (approximately 25,130 yuan), this price is high-end for professional equipment . Therefore, it is particularly important that Apple takes various measures to ensure that users do not encounter the problems that new VR users typically face

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