Sources say Amazon’s $1.4 billion acquisition of iRobot will receive unconditional EU approval

On the evening of November 23rd, Beijing time, three people familiar with the matter revealed that Amazon’s $1.4 billion acquisition of sweeping robot manufacturer iRobot will receive unconditional approval from the European Union’s antitrust authorities.

Antitrust enforcement agencies around the world have in recent years stepped up scrutiny of big tech companies’ acquisitions of smaller rivals, fearing a handful of companies Vast amounts of data will be accumulated, and large companies will use their advantage to enter and corner new markets.

In July this year, the European Commission warned Amazon that this transaction may reduce competition in the sweeping robot market and further strengthen Amazon’s dominant position as an online market supplier

Amazon will not can successfully acquire the company. The European Commission will make a decision on the deal by February 14 next year. Amazon did not comment on this, and the European Commission also declined to comment

In August this year, Amazon announced the acquisition of iRobot and included the Roomba sweeping robot into its smart device series. As of now, Amazon's smart device product line includes Alexa voice assistant, smart thermostats, security devices and wall-mounted smart displays. The British antitrust agency unconditionally approved the deal after a preliminary review.

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