"Promoting the High-Quality Development of the Advertising Industry in Chaoyang District" series of lectures launched, 360 was invited to share new opportunities in the advertising industry in the AI ​​era

Beijing Chaoyang District Market Supervision Bureau held a series of lectures on "Promoting the High-Quality Development of the Advertising Industry in Chaoyang District" on November 16. Wu Qiong, Director of 360 Intelligent Marketing Cloud Operations, delivered a speech titled "AIGC for Advertising" at the first event "Injecting New Momentum into the Industry" speech, and had in-depth exchanges with relevant leaders of the Market Supervision Bureau and on-site guests, and jointly discussed new developments and new opportunities for the advertising industry in the digital era

According to reports, this series of lectures has attracted leading companies from various industries such as Nestlé China, BMW China, Mercedes-Benz China, Sony China, BlueFocus, Hengmei Advertising, Samsung Pentai Advertising, Dentsu Advertising, BOSS Direct Recruitment, etc. As well as various advantageous enterprises in the advertising market. Wu Qiong said: AIGC will have a revolutionary impact on advertising and marketing. As an infrastructure for content production, it will help companies optimize advertising and marketing strategies, achieve cost reduction and efficiency improvement

AIGC technology driven by artificial intelligence has brought a new wave of technology and business revolution. For the advertising industry, AI is redefining marketing, allowing corporate marketing to reduce costs and increase efficiency while bringing more "new content" and "new interactions." Since the release of 360 Intelligent Brain 4.0 in June this year, 360 has continued to explore in-depth in the field of large models and accelerated the application of AIGC technology in subdivided industries and scenarios. Relying on the capabilities of 360 Intelligent Brain's large model, 360 Intelligent Marketing Cloud has launched AI digital people, AI digital employees, AI drawing products 360 Intelligent Painting, and Yuanverse marketing products N World, empowering three major scenarios: corporate marketing, smart office, and smart customer service. , realize a new paradigm of human-computer interaction and build a new ecology of advertising and marketing.

At the scene, Wu Qiong introduced the development of AIGC technology and the implementation of 360 Intelligent Marketing Cloud. In the intelligent marketing scenario, based on the capabilities of the 360-degree intelligent brain model of Wensheng texts, Wensheng pictures, Wensheng videos, and intelligent live broadcasts, it helps companies generate high-quality marketing content, and effectively empowers e-commerce graphics, new media marketing, knowledge payment, Live training and many other scenarios. For example, 360AI digital employees provide writing functions for 43 segmented marketing scenarios in 7 categories, including Xiaohongshu copywriting, official account copywriting, short video scripts, and e-commerce product descriptions, increasing work output by 10 times. AI drawing product - 360 Zhihui can convert a simple product picture into a product advertising picture that is comparable to commercial photography. It supports switching backgrounds for pictures with one click and generates pictures in seconds, greatly improving the output efficiency and efficiency of advertising picture materials. richness. AI digital humans can help enterprises and institutions quickly generate short videos to meet the needs of enterprises and institutions in news broadcasts, training presentations, product promotions, etc.

360 Intelligent Marketing Cloud Operations Director Wu Qiong

In the smart office business scenario, the goal of 360 Intelligent Marketing Cloud is to improve the efficiency of corporate employees and provide support for leadership decision-making. Wu Qiong said that the writing function of AI digital employees covers 56 office scenarios such as bidding document preparation, contract template formulation, daily work summary, official documents of government agencies, and research reports. It can read a hundred-page report in 9 seconds and quickly summarize the main points of the report; it can also produce an excellent speech draft in 1 minute. With the AI ​​digital human, it can also generate a complete guest speech video or PPT sharing video

In the intelligent customer service scenario, the 360AI digital human fully utilizes the capabilities of the large model to achieve the unity of the best appearance and the most powerful brain. AI digital people can be transformed into service-oriented digital people such as customer service, sales, and anchors to provide commercial value to enterprises; they can also be transformed into personality-based digital people such as spokespersons, virtual idols, and digital celebrities to be used in entertainment scenarios to create fan value. At present, 360AI digital people have been applied to all aspects of business operations, becoming virtual tour guides, product recommendation officers, conference hosts, and exhibition hall receptionists.

Wu Qiong said that we package the large model into a digital human, so that the large model is no longer a cold text and picture, but a beautiful human appearance, capable of simulating human thinking, with character, and through language A new form of marketing carrier that simulates natural human interaction. This digital person with soul, memory and learning ability can communicate one-on-one with users, answer questions and recommend products in a targeted manner based on the characteristics of each user. It truly understands the relationship between "people" and "people" in the era of large models. The resonance point of "technology" meets the individual needs of users in the digital economy and is more in line with the marketing context of the AI ​​era. At the same time, 360 supports low-cost, fast-paced SaaS delivery, and AI digital humans can be easily created with a photo and an audio at the earliest. Low price and high efficiency are also the two major demands of enterprises in the era of intelligent marketing.

360 Intelligent Marketing Cloud will continue to exert its advantages in the future, lowering the implementation threshold for medium and large-scale models in enterprise-level applications, providing support for all walks of life to embrace the wave of artificial intelligence technology, and injecting abundant vitality into the vigorous development of the advertising industry

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