Canalys: Honor returned to China and ranked first in smartphone shipments in the third quarter, Huawei is approaching leading manufacturers

News from this site on October 26, analysis agency Canalys released a report today. In the third quarter of 2023, China’s smartphone market shipments fell steadily for two consecutive quarters, fell 5% year-on-year to 66.7 million units.

From the data of each manufacturer:

• Honor relies on its product and channel competitiveness to Returning to the first place with 18% market share, shipping 11.8 million units;

• OPPO (note on this site: including OnePlus) shipped 10.9 million units, ranking second;

• Apple followed closely with the popularity of new phones, ranking third with 10.6 million shipments;

• while vivo has a cautious shipping strategy, with 16 % market share ranks fourth;

• Xiaomi’s hot product series continues to be popular, with its market share slightly increasing to 14% month-on-month, maintaining fifth place;

• In addition, through the eye-catching new Mate product launch, Huawei’s market share continues to rise, gradually approaching leading manufacturers.

# Canalys research analyst Lucas Zhong said: “The lifeline of brand growth returns to product strength, and Huawei Mate The 60 series of new products have detonated the market. If the new Kirin chips are expanded to mid- and low-end product lines in the future, they will have the potential to further disrupt the competition in the leading market. At the same time, the Honor X50 series aims to improve durability and open up new selling points for the third generation. Shipments in the third quarter will increase. Apple’s new iPhone 15 series will increase upgrades to more comprehensively meet consumers’ expectations for Apple products. In addition, Android manufacturers are ambitious in the folding screen track, and new products are blooming, such as Xiaomi Mix Fold3,

Glory V Purse/Magic Vs2, OPPO Find N3 Flip/Find N3, Huawei Mate X5, consumers in different forms, configurations, and price ranges There are abundant choices."

Canalys research manager Amber Liu pointed out: "

The cooperative relationship between manufacturers and channels has become increasingly close and sophisticated. Especially since 2022, we have experienced sluggish demand together. , high inventory, manufacturers are assisting channels to improve operational efficiency through a variety of methods. For example, Honor and OPPO have begun to improve capital turnover for dealers through digital finance, and Xiaomi has opened its Mi Home transfer policy to dealers to optimize itself Allocate resources and give dealers room for business growth. Facing the fiercely competitive market, manufacturers are continuing to explore new models of symbiosis and mutual prosperity with channel partners."

## Canalys senior analyst Toby Zhu added: "With manufacturers firmly investing in and optimizing channel incentive policies, and with the expectation of a slow recovery in the consumer market, the Chinese market is gradually releasing signals of coming out of the trough. Market performance proves , despite the extended replacement cycle, consumers are still willing to pay for products with attractive and value propositions within their budget

. Huawei will also have a catfish effect on the competitive landscape starting from the second half of the year. We will see manufacturers Actively expand product layout and accelerate the pace of iteration, especially high-end product lines, to stimulate consumers to switch phones and switch brands."

Reference

# #In the third quarter of 2023, China’s smartphone market fell moderately by 5%, and market competition became fierce

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