Rising demand in rural areas: China’s automobile production and sales hit record

News on October 23, China’s automobile market achieved impressive results in September. According to the latest data from the China Association of Automobile Manufacturers, China’s automobile production and sales both hit a record high in that month, with year-on-year growth of 6.6% and 6.6% respectively. 9.5%. Behind this success, automobile consumption demand in rural markets has performed well, exceeding urban demand for five consecutive years.

According to data from the "China Better Life Survey", automobile consumption demand in rural areas is slightly higher than that in cities, by 1 percentage point. This reflects that with the continuous increase in the income of rural residents and the rapid advancement of urbanization, rural consumers' desire for convenient transportation and modern lifestyles is also increasing. Therefore, car manufacturers need to delve into the rural market, develop more attractive products, and formulate practical and effective marketing strategies, which will become a key factor in future competition.

Regarding the new energy vehicle market, traditional automobile companies still maintain strong competitiveness. Survey data shows that 59.09% of consumers prefer products from traditional automobile companies. This is mainly due to the excellent performance of traditional automobile companies in terms of reputation, quality and cost-effectiveness, which allows them to retain existing customers and attract potential consumers. This trend is particularly obvious in the Northeast region, where 78.69% of people prefer products from traditional car manufacturers when purchasing new energy vehicles.

The continued prosperity of China's automobile market has not only promoted the growth of new car sales, but also stimulated the vigorous development of related industries such as automobile parts and repairs. As consumer demand for new energy vehicles continues to increase, domestic automobile brands such as BYD and Geely have also gained market share, providing new opportunities for the upgrading of China's automobile industry.

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