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Hengdian Film and Television cooperates with IMAX Corporation to build 20 new IMAX laser theaters in China

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2023-10-20 19:29:04934browse

According to news from this site on October 20, according to PR Newswire, Hengdian Film and Television, IMAX Corporation and IMAX China announced today that they will significantly expand their partnership and build 20 new IMAX laser theaters in China. Reached the largest new theater agreement in the Chinese market.

This site noted that Hengdian Film and Television and IMAX have maintained a cooperative relationship since 2015. The new agreement will bring the total number of IMAX theaters between Hengdian Film and Television and IMAX to 26.

The new IMAX laser theaters will be located in Jingdezhen, Ulanqab and Zhangjiakou. In addition, new stores will be opened in Hangzhou, Guangzhou, Chengdu, Jiujiang, Hohhot, Yangzhou and other places, with more stores to be confirmed.

横店影视与 IMAX 公司合作,在中国新建 20 家 IMAX 激光影院
This cooperation was reached after IMAX China set a record for the highest summer box office in history. "Oppenheimer" has a box office of over 18.4 million U.S. dollars (note from this site: currently about 135 million yuan) in China.

"Fengshen Part 1" has also become the best summer movie in IMAX China's history, and IMAX accounted for 10% of the film's total box office.

20 new IMAX theaters in China will feature IMAX with Laser, IMAX’s most advanced movie-going experience.

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