Tesla press conference trivia: The media participated in the Cybertruck offline ceremony at their own expense

According to news on October 20, Tesla’s new Cybertruck is about to enter official production. After a long period of anticipation, some automotive media people revealed some unique information about Tesla’s launch event on social media.

Car reviewer Wu Pei shared an interesting detail on Weibo. Unlike most car companies, media attending Tesla’s conference need to pay for their own air tickets and hotels. He revealed that Tesla invited him to attend the upcoming Cybertruck roll-off ceremony in the United States, but he also had to handle the visa procedures himself. This news sparked heated discussions among netizens, with many expressing their opinions.

Some netizens think that we should not go, and believe that Tesla should not pamper the media so much. Others pointed out that Tesla took this approach because Tesla itself has huge brand influence, especially the Cybertruck, which finally went into production after a long delay and became a hot topic. So Tesla isn't worried about a lack of media participation.

In fact, those who follow Tesla may notice that Tesla rarely holds press conferences when it does not launch new models. Tesla usually does not hold formal launches unless a new car is mass-produced. For example, when Tesla launched the Model 3 and Model Y facelift in China, although these new cars generated widespread buzz, Tesla only released the information on its official website rather than holding a conference like most other car manufacturers. press conference. Tesla may believe that its brand is already well-known enough that it doesn’t need to spend additional money on promotion.

However, other car manufacturers usually hold press conferences to promote their new products and invite well-known media and institutions in the industry to participate to help promote new cars. In return for the media attending the press conference, car manufacturers usually provide good accommodation, reimburse round-trip transportation costs, and sometimes even provide a certain amount of "travel expenses." This practice helps manufacturers increase the visibility and impact of new products.

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