Sony plans to acquire Bandai Namco to counter Microsoft's Activision Blizzard deal

According to news on October 16, Sony’s first-party game studio Bend Alex Smitk, the former developer of Studios, broke a big news on the X platform yesterday: Sony plans to acquire Bandai Namco to counter Microsoft's acquisition of Activision Blizzard.

As early as the beginning of this year, current Sony CEO Jim Ryan tried to force Microsoft to abandon the acquisition plan through a series of negotiations after learning that Microsoft would acquire Activision Blizzard. Those talks quickly fell apart, however, prompting Ryan to revise his strategy. He decided to "wait for regulators to block the progress of Activision Blizzard's acquisition while looking for new acquisition targets," and finally locked in on Bandai Namco.

According to Alex Smitk’s revelations, Sony’s Totoki Hiroki and Yoshida Kenichiro have actively engaged in acquisition negotiations with Bandai Namco and have shown strong interest. .

If Sony successfully completes the acquisition of Bandai Namco, it will become the largest transaction in Sony's history. In order to increase its acquisition chips, Sony also plans to sell Sony's financial business worth more than 10 billion US dollars (approximately 73.1 billion yuan).

Alex Smitk also revealed that the specific acquisition announcement is planned to be announced at the beginning of Sony's next fiscal year (that is, after March next year). This acquisition is expected to help Sony better compete with Microsoft's Activision Blizzard acquisition plan in the gaming industry.

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