Technology peripheralsIt IndustryHaima Motor's August sales data were dismal, SUV sales fell 99.76% year-on-year
News on October 10th, Haima Motors recently released the latest sales data, showing that its sales volume in September was 985 units, a year-on-year decrease of 18.19%. Although sales fell in a single month, cumulative sales showed a slight increase. The total sales in the first nine months reached 19,188 units, a year-on-year increase of 5.7%.
Looking back on the past few months, Haima Motor’s sales data attracted widespread attention in August. At that time, the company's sales were 506 vehicles, a year-on-year decrease of 76.84%. Among them, only 5 SUVs were sold, a year-on-year decrease of 99.76%. MPV sales increased by an astonishing 568%
At the same time, Haima Motor's domestic operating income fell by 62.77% in the first half of the year, accounting for only 13.67% of the total operating income. On the contrary, overseas operating income achieved a year-on-year growth of 124.29%, accounting for 86.33% of the total operating income. This shows that Haima Motor is increasing its efforts to expand overseas markets. The company stated that it will deepen its cooperative relationships with overseas partners to further enhance the competitiveness of the Haima brand in the international market.
In March this year, Haima Motors and Toyota Motor (China) Investment Co., Ltd. signed a strategic cooperation framework agreement and plan to launch small-volume demonstration operations in the fourth quarter of 2023. It is reported that Haima Motors will continue to promote the research and development of the 7X-E battery replacement version and 7X-H operating version to further strengthen its competitiveness in the field of new energy vehicles. However, some media pointed out that in the first half of this year, Haima Motor's R&D expenses fell by 2.40% year-on-year, which may pose certain challenges to the company's transformation.
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