China's Bluetooth headset market: Shipments achieved positive growth for the first time in the first half of 2023

News on September 26, according to the latest IDC report, "China Wireless Headset Market Quarterly Tracking Report, Second Quarter of 2023", China's wireless Bluetooth headset market showed unusual performance in the first half of this year. According to the editor's understanding, in the first half of 2023, China's wireless Bluetooth headset market shipped a total of 45.88 million units. Although it dropped slightly by 0.1% year-on-year, what is exciting is that shipments in the second quarter reached 25.27 million units, year-on-year. It grew by 9.9%, the first positive growth since last year.

According to the report, based on the market segmentation of Bluetooth headsets in the first half of 2023, the true wireless headset market performed well, with shipments reaching 33.22 million units, a year-on-year increase of 0.5%. It is particularly worth mentioning that in the second quarter, it achieved a year-on-year growth of 8.7%, making the true wireless headset market the first product type to resume positive growth, and also promoted the recovery of the entire market

The shipment volume of the Bluetooth headset market has declined. Among them, the shipment volume of neck-mounted Bluetooth headsets was 7.01 million units, a year-on-year decrease of 16.3%. Shipments in the second quarter still declined, with a year-on-year decrease of 3.8%. In comparison, shipments of headset Bluetooth headsets were 2.72 million units, a year-on-year decrease of 15.7%, and a 13.1% decrease in the second quarter. The report points out that in the online market, product prices in the high-end market are relatively stable above one thousand yuan, while in the offline market there is a clear shift towards products priced below one thousand yuan. In addition, the open Bluetooth headset market performed well, with shipments of 2.93 million units, a year-on-year increase of 125.2%, and an increase of 158.2% in the second quarter. This market has maintained stable positive growth and continues to form new differentiation trends

IDC predicts that China’s Bluetooth headset market will continue to grow in 2023, with shipments throughout the year Sales volume is expected to reach 94.86 million units, a year-on-year increase of 2.7%. Among them, the true wireless headset market will become one of the driving forces of the market, with full-year shipments expected to reach 70.47 million units, a year-on-year increase of 3.3%. The continued growth of the Bluetooth headset market will provide consumers with more diverse choices, promote continuous technological advancement, and bring a better audio experience.

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