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Alibaba and Tencent cooperate again, WeChat ads can jump directly to Taobao and Tmall

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Sep 26, 2023 pm 10:09 PM

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Alibaba and Tencent Advertising announced the strengthening of cooperation on the eve of Double 11. Users found that WeChat Moments have begun to display Taobao ads. Clicking on the ads can jump directly to Taobao, and support WeChat scan code payment

Alibaba and Tencent cooperate again, WeChat ads can jump directly to Taobao and Tmall

##Ali Mom said that advertising traffic such as WeChat video accounts, Moments, and mini programs are delivered through Alibaba UD effects, and can directly jump to Taobao and Tmall merchants' stores, product details, and Taobao live broadcast rooms.

According to reports, the two parties will also carry out in-depth integration in terms of crowd complementation and system co-construction. In addition, both parties will also invest in "double 11" 11 Super Explosive Plan", investing 100 million yuan to subsidize merchants.

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