Microsoft plans to launch next-generation Xbox game console in 2028

According to news from this site on September 19, the current generation game consoles of Microsoft and Sony were launched in 2020, and the sales of Sony PS5 far exceeded that of Microsoft Xbox, so Microsoft tried to pursue a leading position in game services, such as Xbox Game Pass.

A document made public in a lawsuit with the FTC confirms that Microsoft executives expect to launch the next generation of Xbox consoles in 2028 and are considering a more flexible strategy for its gaming hardware.

According to the document, Xbox executives mentioned the 2028 release plan during a meeting in May 2022. More than ten Microsoft executives attended the meeting, including CEO Satya Nadella, CFO Amy Hood and gaming chief Phil Spencer ) etc

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In a brief exchange, a non-Xbox executive asked the game team, next-gen Will Xbox deviate from the traditional model of "fixed hardware standards" that all game makers develop for?

Anuj Gosalia, vice president of immersive experiences, said: "One of the things that consoles do best is provide developers with a very clear platform goal, and game development The Game Development Kit has been doing a great job with this." "Is the plan for 2028 to keep that unrecognizable mode, or force a mode that's as flexible/capable as Windows?"

## Kevin Gammill, Vice President of #GameEcosystems, responded, “We started down this path with Xbox One and Xbox One X and are further developing it with Series S|X.” He was referring to Microsoft's experiments with different Xbox capabilities in recent generations of consoles.

"In the 10th generation, we need to be more flexible while also providing creators with the ability to take advantage of unique hardware capabilities."

Picture source Pexels

They may not have realized at the time that the information mentioned in their casual chat would be made public, which is consistent with Microsoft lawyers' recent statement that the next generation of game consoles will be released in 2028. The prediction is consistent with

In fact, on the first day of court proceedings between Microsoft and the Federal Trade Commission regarding the "acquisition of Activision Blizzard",

Microsoft admitted that "Xbox has lost the console war, and competition Rivals are expected to continue to dominate the market”.

This site noticed that despite the many efforts made by Microsoft's Xbox business,

the sales volume of Xbox consoles still has a "significant gap" with Sony and Nintendo's products, always ranking third.

##▲ Comparison of hardware sales in the game market in 2021, picture source VGchartz

▲ Comparison of hardware sales in the game market in 2021, picture source VGchartz

Microsoft said that

In 2021, Xbox’s global market share is only 16%. For now, Microsoft can only bet on a different strategy and make profits by selling games and accessories.

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