Being criticized for 'squeezing out toothpaste' again? But the iPhone 15 series once again reveals Apple's grand AR ecological plan

In the early morning of September 13, Apple released its annual iPhone update, the iPhone 15 series. Although Apple CEO Cook continues to vigorously promote it, external public opinion is once again filled with criticisms of its products as "too much toothpaste", "lack of highlights" and "insufficient innovation". After the press conference, the stock prices of Apple and its supply chain companies also suffered a routine decline

Back to the product itself, compared to the design changes that many people are looking forward to and even the call for folding screens, the upgrades of the iPhone 15 series appear too weak. In addition to the weight reduction brought about by the titanium body, these upgrade changes also include the launch of the A17 Pro chip with a 3-nanometer process in terms of core quality, which once again enhances the computing power of mobile devices; and the lens system of the iPhone 15 Pro Max achieves 5x optical zoom. , supports shooting 3D videos; and the entire series finally uses USB Type-C to replace the Lightning interface; at the same time, the Smart Island function is also used in all series of mobile phones.

Facing the Android camp, the logic of this type of conventional hardware upgrade is difficult to impress public opinion. But we should know that Apple has always had its own independent product evolution and business logic. This time the iPhone 15 series seems to have once again allowed us to see Apple's direction more clearly.

We particularly noticed the update of the 3D video shooting function of the iPhone 15 series. This update seems inconspicuous because it has not yet been released for real-life testing. Judging from the content of the press conference, there is no mention of users. Whether it can be viewed through other brands of VR equipment or VR box phones, Apple’s own Vision Pro headset was only mentioned.

Apple has launched an XR head-mounted display device called Vision Pro, which is expected to be officially sold next year. The device sells for 25,000 yuan, which means many users cannot afford Apple’s unique “spatial video” experience

As the entrance device to Apple’s AR ecosystem, Vision Pro requires a large amount of ecological content. As a device for UGC content production, Vision Pro is obviously not as convenient as iPhone. An iPhone that allows users to produce 3D content can significantly enhance Apple’s The development of AR ecosystem.

In fact, China has been tracking Apple’s strategy and progress in the augmented reality ecosystem for several years. First of all, we found that Apple’s AR Kit platform ecosystem has always been ahead of the Android camp, and the gap can be felt from the experience of augmented reality applications

Six years ago, Apple changed the iPhone X’s rear cameras from a horizontal arrangement to a vertical arrangement. Driver China mentioned in its article that year that Apple is likely to use dual rear cameras to capture 3D content and AR vision. They also successfully predicted that Apple would introduce the front-facing depth sensing component of the iPhone X into the rear lens module

It has to be said that iPhone X is indeed an epoch-making device in the history of iPhone. Just as Cook said at the time, "iPhone From this point of view, the iPhone 15 series is still a key player in the evolution on this road.

Today’s iPhone 15 series, in addition to starting to produce UGC 3D content, plays a role in Apple’s AR ecological evolution strategy. Another focus is the evolution of mobile computing power. The new A17 Pro adds various features such as hard-coded ray tracing. , which provides basic computing power guarantee for deep sensing components to detect and analyze the external physical environment. As components such as computing power and depth sensing change, Apple will enable future iPhones to more accurately analyze the surrounding physical environment, which is also the basis for becoming an AR ecological mobile phone.

Coupled with the evolution of iOS, the iPhone by then will be an intelligent AR device that transcends conventional human-computer interaction and is an enhanced interaction between humans, machines and the physical world. Will Android phones and iPhones be divided into two types of devices by then? (Drive China/Sweeping Monk)

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