IDC: College students will contribute more than 8 million PC sales in 2027, and the five-year compound growth rate is expected to reach 5.5%

According to news from this site on September 14, the analysis agency IDC published an article in its official public account "IDC Consulting" today, "Promoted by summer promotions, multi-terminal devices are closely integrated with university life in three major scenarios. Becoming a new trend", believes that college students, as the main audience for summer promotions, are expected to inject new vitality into the sluggish terminal consumer market, and will stimulate more hardware manufacturers and software and service providers to join in and jointly enrich the terminal Market ecological construction.

IDC claims that the college student group can "lead the sustainable development of the PC consumer market" because "the college student group is not only large in size, but also has the need to continue to use PCs in diversified scenarios such as learning, socializing, and entertainment. ”, which means that their purchases play an important role in the long-term stability of the PC consumer market.

This site learned from officially disclosed data that by 2027, the demand for more than 8 million units in the PC consumer market will come from college students, accounting for 32.8% of the overall consumer market. IDC predicts that the compound growth rate of this market will reach 5.5% in the next five years.

In addition, because “college students are more sensitive to technological trends and new products, this also prompts manufacturers to continuously improve their products, improve performance, enrich functions, and provide more high-quality products to other consumers while attracting college students.” Choice. This not only increases market competitiveness, but also ensures the long-term and stable development of the market."

▲ Picture source IDC Consulting Official Public Account

IDC also investigated the current e-commerce situation and believed that “ Instant retail and short-term rental have become a new trend in summer sales of consumer terminals”

With the diversification of terminal equipment, various terminal equipment manufacturers can flex their muscles around the school season. In order to satisfy college students In order to meet the needs of the group, major manufacturers have integrated diversified terminal devices into learning, social networking, entertainment, health and other scenarios, and combined summer promotions with special products and services for the education market, such as student discounts, educational software and cloud services, etc. Enriching consumers’ choices

In first- and second-tier cities, instant retail has attracted the attention of young people and parents of students. Meituan, Ele.me, Suning.com, JD.com and other platforms have made great efforts during the summer, forming a pattern of multi-party competition. Following fast-moving consumer goods and food delivery, "3C home appliance delivery" has become an offline channel for major platforms to attract students An important battlefield with parents.

And short-term rentals are also gaining momentum during the summer. Third-party platforms and official self-operated stores have launched different product combinations and price plans for young people during the summer vacation. Marketing methods such as "summer discounts" and "renting a new machine for one yuan" have driven a certain amount of traffic. In addition, game notebooks, thin and light notebooks, and game consoles Waiting for entertainment terminals to become a popular choice during summer vacation.

▲ Picture source IDC Consulting Official Public Account

IDC divides smart life into a series of scenarios around the use of smart terminals ：

• Educational learning scenarios: PC, tablet, and mobile phone are used for electronic notes, courses, homework, exam dates and reminders to achieve multi-tasking and improve time management capabilities. Implement distance learning and obtain personalized learning suggestions through online learning platforms and learning analysis tools, use cloud storage to easily store and share learning materials, and collaborate with classmates to complete projects.

• Leisure and entertainment scenarios: PCs, tablets, mobile phones, smart speakers, game consoles, and smart TVs are used in games, entertainment applications, streaming services, music playback, and interactive entertainment. By setting different scenes, users can create diverse entertainment scenes such as movies, games, or two-dimensional themed parties. Virtual reality devices provide immersive games and experiences, while augmented reality devices combine virtual elements with the real world to create a unique entertainment experience

• Sports and health scenarios: mobile phones, tablets , smart bracelets, smart watches, and body fat scales can be used to track personal health data, including heart rate monitoring, sleep analysis, etc., and send notification reminders to users. Intelligent terminal products combine sports and health applications to formulate exercise plans and guidance for users by storing and analyzing health data, tracking diet, conducting social interactions, recording weight and body fat content, and supporting fitness and weight loss plans. The use of augmented reality/virtual reality equipment can realize virtual fitness, provide virtual gyms, immersive training and entertainment, and stimulate users' interest in exercise

Accordingly, IDC believes that among them, education Learning, leisure and entertainment, sports and health play an important role in the lives of college students and have a profound impact on their growth and happiness.

In terms of e-commerce summer promotions, since “online malls and manufacturers’ online direct stores can authenticate members through student identity”, “this model improves the conversion efficiency of summer promotions” .

In addition, video websites such as Xiaohongshu and Bilibili combine product details, parameter evaluations, hardware benchmarks, software interconnections, etc. to provide consumers with a more immersive product experience before purchasing, forming a new sales closed loop.

However, in terms of traditional offline channels, we still use the college entrance examination and summer vacation for marketing, and provide relatively large purchase discounts for students and candidates. Traditional offline channels still face the problem of being diverted from online channels, so they have to significantly reduce prices or join online platforms to divert traffic.

In order to keep the original meaning unchanged, the content needs to be rewritten into Chinese

• Driven by the summer promotions, multi-terminal devices have become popular among the three major The scene is closely integrated with university life and has become a new trend

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