iPhone 15 series has obvious upgrades: the price may increase by US$100-200

News on September 8, although Apple’s stock price has continued to fall in the past two trading days, with its market value evaporating up to 190 billion U.S. dollars, the outside world is still concerned about the upcoming iPhone. The 15 series still shows great concern.

It is understood that analysts put forward interesting predictions for the iPhone 15 series in the latest investor report. Expected to be released in the upcoming iPhone In the 15 series, the ratio of Pro models to non-Pro models will be 3:1, that is to say, iPhone 15 Pro and iPhone 15 Pro Max will account for 75% of total shipments, while iPhone 15 and iPhone 15 Plus will account for 25%.

What this ratio means in the eyes of analysts is that the iPhone 15 The model proportions of the Pro series have changed significantly. In previous generations of iPhones, the Pro series accounted for approximately 60% of total shipments, while the non-Pro series accounted for approximately 40%, with a model ratio of 3:2.

Although the reasons for analysts’ predictions have not been clearly mentioned, it can be speculated that it is related to the upgrade of the iPhone 15 Pro series. As far as the editor understands, iPhone The two Pro versions of the 15 series will bring 21 upgrades and changes, including the A17 bionic chip manufactured using a 3-nanometer process, 8GB of running memory, body storage with a starting capacity of 256GB, and narrower borders. In addition, iPhone The 15 Pro Max is also expected to introduce a periscope lens to achieve a 5x to 6x optical zoom function.

Well-known analyst Ming-Chi Kuo has been paying attention to Apple for a long time, and he also made his own predictions for the iPhone 15 series. He believes that the most expensive iPhone 15 Pro in this series Max will achieve higher sales and is expected to account for up to 40% of total shipments, an increase of 10%-20% compared with the previous generation.

It is worth noting that analysts and research institutions generally predict that the prices of the two significantly upgraded Pro versions will increase. The iPhone 15 Pro is expected to start at $1,099, while the iPhone The starting price of the 15 Pro Max will be US$1,199, and may even reach US$1,299, which is US$100-200 higher than the iPhone 14 Pro series.

Higher selling prices and greater market share will help drive revenue growth for the iPhone product line and Apple as a whole. However, the increased proportion of the Pro series will also increase the average selling price of the iPhone, which analysts predict will reach or exceed $900. This will be another successful attempt by Apple in the high-end smartphone market.

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