Behind the trademark challenge: Apple’s head-mounted display products may reuse the “Reality” brand

According to the latest report from Bloomberg, Apple may reintroduce the "Reality" brand in specific countries to resolve China's Vision Pro trademark dispute

According to rumors, before Apple is about to launch the Vision Pro headset, There are predictions that the product may be launched under the name "Reality Pro". However, last August, Mark Gurman revealed that the trademark names "Reality Pro", "Reality One" and "Reality Processor" had been registered by a fictitious company called "Immersive Health Solutions LLC"

The latest news shows that Apple has successfully obtained the rights to the “Reality” trademark, which means that Apple may re-use the “Reality” brand in its highly anticipated head-mounted display products. The move also shows that Apple is seriously considering product names to resolve potential trademark issues. In addition, Apple secretly registered the trademark in dozens of countries, further showing their consideration of using the name. Although Apple ultimately decided to name its first headset as "Vision Pro", but this may trigger trademark disputes in some countries. According to previous reports, Huawei successfully registered the "Vision Pro" trademark as early as May 2019, and the exclusive right to the trademark is valid for 10 years, that is, from November 28, 2021 to November 27, 2031. The trademark covers a variety of goods and services such as LCD TVs, head-mounted virtual reality devices, and radio equipment. This may make Apple suspected of infringing Huawei's trademark rights when using the name "Vision Pro" in China

According to the editor’s understanding, Apple is currently waiting for the substantive review stage to apply for a trademark called “Vision Pro”

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