Apple’s Vision Pro hardware upgrade may be delayed until 2027, disappointing market expectations

The future direction of Apple’s head-mounted display Vision Pro has attracted much attention. According to well-known Apple analyst Ming-Chi Kuo, Apple may not make a major hardware upgrade to the device immediately. This is obviously disappointing news for consumers who are looking forward to Apple's breakthrough in the field of virtual reality. This move may mean that Apple may continue to maintain stability in head display technology instead of pursuing huge breakthroughs in the short term. This news has attracted widespread attention in the market, and many people have questioned Apple’s future development direction of virtual reality products. In this case, consumers may need to wait more patiently to see whether Apple will launch more innovative and leading-performance head-mounted display products in the future.

Ming-Chi Kuo pointed out that according to his latest supply chain investigation, Apple has not yet launched the second-generation Vision Research and development projects for Pro or low-end versions. This means that, at least in the foreseeable future, Apple does not plan to launch a low-priced version of Vision with lower specifications (such as reducing the number of cameras, removing Eyesight and other functions) Pro, there will also be no large-scale hardware upgrades to existing models.

Despite this, Apple hasn’t completely shelved the Vision Pro. According to the news, well-known analyst Ming-Chi Kuo predicts that Apple plans to start mass production of an improved Vision Pro from the end of 2025 to early 2026. However, the focus of this improvement is not on improving user experience, but on reducing costs and improving productivity. In short, this upgraded version of Vision Pro may land on the market at a more affordable price, but the user experience may not be much different from the current model.

It is expected that before the WWDC Developer Conference to be held in June this year, Ming-Chi Kuo also believes that Apple will expand Vision Pro to more countries. This indicates that although Apple may be slightly stagnant in terms of hardware upgrades, they are still working hard to expand the market share and influence of Vision Pro. For Apple, how to maintain its leading position in the emerging market of virtual reality will be one of the important challenges they face in the future.

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