China Academy of Information and Communications Technology: Domestic smartphone shipments in the first half of 2023 will be 124 million units, a year-on-year decrease of 7%

News from this site on August 13, the "Domestic Mobile Phone Market Operation Analysis Report in June 2023" released on the China Academy of Information and Communications Technology website on the 11th showed that domestic smartphone shipments in the first half of the year were 124 million units, a year-on-year decrease of 7.0%. Accounting for 96.0% of mobile phone shipments during the same period.

Overall situation of the domestic mobile phone market

In June 2023, the domestic market mobile phone shipments were 22.149 million units, a year-on-year decrease of 20.9% %, of which 17.322 million 5G mobile phones were sold, a year-on-year decrease of 24.8%, accounting for 78.2% of mobile phone shipments in the same period.

From January to June 2023, the total mobile phone shipments in the domestic market totaled 130 million units, a year-on-year decrease of 4.8%. Among them, 5G mobile phone shipments were 102 million units, a year-on-year decrease of 6.4%, accounting for 10% of the total mobile phone shipments during the same period. 78.9% of the volume.

In June 2023, 22 new models of domestic mobile phones were launched, a year-on-year decrease of 35.3%, including 7 5G mobile phones, a year-on-year decrease of 72.0%, accounting for 31.8% of the number of new mobile phone models launched in the same period.

From January to June 2023, a total of 203 new models were launched, a year-on-year increase of 1.0%, of which 85 were 5G mobile phones, a year-on-year decrease of 24.1%, accounting for 41.9% of the number of new mobile phone models launched during the same period.

Domestic and foreign brand composition of the domestic mobile phone market

In June 2023, domestic brand mobile phone shipments were 19.562 million units, a year-on-year decrease of 20.2%, accounting for 88.3% of mobile phone shipments in the same period; listed on the market There were 20 new models, a year-on-year decrease of 37.5%, accounting for 90.9% of the number of new mobile phone models launched during the same period.

From January to June 2023, domestic brand mobile phone shipments totaled 105 million units, a year-on-year decrease of 8.8%, accounting for 81.1% of mobile phone shipments in the same period; a total of 189 new models were launched, a year-on-year decrease of 1.6% %, accounting for 93.1% of the number of new mobile phone models launched during the same period.

This site noticed that in terms of smartphones, in June 2023, smartphone shipments were 20.863 million units, a year-on-year decrease of 24.1%, accounting for 94.2% of mobile phone shipments in the same period. From January to June 2023, smartphone shipments were 124 million units, a year-on-year decrease of 7.0%, accounting for 96.0% of mobile phone shipments in the same period.

In June 2023, 15 new models of smartphones were launched, a year-on-year decrease of 46.4%, accounting for 68.2% of the number of new mobile phone models launched in the same period. From January to June 2023, a total of 173 new smartphone models were launched, a year-on-year increase of 3.0%, accounting for 85.2% of the number of new models launched during the same period.

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