Xiaomi Tablet rises against the trend, but Apple still remains at the top

After the epidemic, the global digital consumer market seems to have fallen into a downturn. Whether it is smartphones, laptops or tablets, sales have declined

According to the latest market survey data from International Data Corporation (IDC) , global tablet computer shipments dropped sharply in the second quarter of 2023, with total shipments decreasing by 29.9%, putting most tablet manufacturers around the world in trouble. Even the Apple brand, which has been performing stably, also experienced a decline in sales

According to the manufacturer rankings released by IDC, Apple still ranks first, but its tablet sales in Q2 this year were 10.5 million units, a drop of about 2.1 million units from last year. However, Apple’s market share reached 37%, an increase of 5.8 percentage points from last year. Samsung ranked second, with sales of 5.8 million units in the second quarter. With the release of the latest flagship tablet Tab S9 series, Samsung may stimulate sales in Q3. Lenovo and Huawei ranked third and fourth respectively, selling 2.1 million and 1.7 million units

However, Xiaomi is an exception among the five major manufacturers. Although total shipments and tablet shipments from the top four manufacturers both declined, Xiaomi bucked the trend and rose. In the second quarter, tablet shipments increased by 41.6% year-on-year, ranking fifth. This achievement is due to the launch of Xiaomi's very cost-effective Xiaomi Mi Pad 6 series, which has attracted many consumers to buy it. At the same time, the Xiaomi Mi Pad 5 series sold in the same period last year was unable to meet consumer demand, resulting in poor sales performance in the second quarter of last year. However, this also provides a lot of room for development this year

Although the global tablet market faced the challenge of declining sales in the second quarter of 2023, Xiaomi stood out in the fiercely competitive market by bucking the trend of growth, highlighting the importance of cost-effectiveness and meeting consumer needs to increase tablet sales. In the future, as major manufacturers launch more competitive products, market competition will become more intense. It is necessary to pay close attention to the performance and innovation strategies of each manufacturer

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