Dongfeng Honda releases new strategy 'Creating the Future 2030' to fully embrace electrification

According to news on July 17, Dongfeng Honda recently held a 20th anniversary themed event and released a product codenamed "Creating the Future". 2030" new strategy. According to official disclosures, Dongfeng Honda plans to stop launching new fuel vehicles before 2027, and plans to launch more than 10 pure electric models before 2030 to promote electrification development. In addition, Dongfeng Honda will also rely on The product matrix of e:NS, e:HEV/e:PHEV strong electric smart hybrid and new self-branded models comprehensively builds the Dongfeng Honda brand. At the same time, all their models will be equipped with the latest Honda SENSING, Honda CONNECT and other intelligent technologies.

According to the editor’s understanding, Dongfeng Honda launched the “Seeing the Future" new energy brand strategy has continuously launched a variety of new energy products such as HEV, PHEV, and EV, forming a trinity new energy product matrix of pure electric power, hybrid power, and plug-in hybrid power. The release of this strategy shows that Dongfeng Honda attaches great importance to and is committed to the new energy vehicle market.

The latest data shows that the production and sales of Dongfeng Motor Group Co., Ltd. in June decreased significantly compared with the same period last year. Among them, the production and sales of new energy vehicles were 22,473 units and 24,964 units, while Dongfeng Honda's production and sales were 40,716 units and 42,358 units respectively, also showing a sharp decline trend. This data highlights the downturn in the automobile market and consumer demand for new energy models is still relatively weak.

DongfengHonda's new strategy release points out the direction for the company's future development. With the increase in environmental awareness and the government's support policies for new energy vehicles, it is believed that Dongfeng Honda will be able to gradually improve its sales after launching more pure electric models, and Occupy a place in the electric vehicle market. Only by facing the challenges of fierce market competition and technological innovation can they achieve strategic goals and maintain sustainable development.

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