The App Store Today tab will feature a new compact ad format

According to news on June 21, Apple announced that it will The Today tab on the Store has been adjusted to present a more compact ad appearance that can be fully displayed without scrolling.

According to Apple, the new ad format will include the app’s icon, name, subtitle, plus an “Ad” label and a “Get” button to indicate the identity of the ad. The purpose of this is to speed up ad approval and more accurately differentiate between sponsored and non-sponsored content.

According to the editor’s understanding, the new ad format will run on iPhones with iOS 16.4 and higher. In versions 16.3 and earlier, ads will not be displayed on the Today tab. For existing advertisers, there is no need to take any action as ads will automatically switch to the new compact view in July.

This adjustment will remove custom graphics for ads, allowing for faster approval. With the new compact format, the user experience will be enhanced while effectively differentiating from existing non-sponsored content.

This move by Apple is expected to further optimize the display format of advertisements on the App Store, making it more intuitive and easy to identify, bringing a better experience to advertisers and users. Users can look forward to future App In the Store update, you can find the apps and content you need more efficiently and accurately.

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