LCD instrument + central control + HUD layout opens the 3.0 era of information interaction

According to news on June 13, the latest research report released by Tianfeng Securities pointed out that it is expected that by 2025, the size of China’s vehicle display market will reach about 110 billion yuan. According to the editor’s understanding, the report shows that the penetration rates of central control screens, LCD instruments, HUDs, passenger entertainment screens, streaming rearview mirrors and electronic rearview mirrors are expected to reach 78%, 66%, 43%, 26% and 18% respectively. % and 10%. The market size is 52.1 billion yuan, 21.1 billion yuan, 19.2 billion yuan, 15.9 billion yuan, 4.2 billion yuan and 3.8 billion yuan.

The research report of Tianfeng Securities pointed out that with the promotion of new energy vehicles, the intelligence of automobiles will continue to be upgraded, and the cockpit has become the key to intelligence. As an important window for human-vehicle interaction, in-vehicle display directly reflects the intelligence level of the cockpit and the differentiated competitive focus of car companies. According to the editor's understanding, the three-screen layout of LCD instrument, central control screen and HUD has become standard, heralding the arrival of the 3.0 information interaction era. The report believes that the penetration rate of HUD is expected to increase rapidly, while AR The layout of HUD will also accelerate development, and may develop into 3D AR-HUD in the future. Furthermore, with the upcoming implementation of new national standards, the electronic rearview mirror market is expected to witness significant growth.

Not only common vehicle display devices, but also innovative display solutions such as laser projection, light field screens and 3D displays are being continuously researched and applied. Vehicle-mounted displays will gradually move from two-dimensional to three-dimensional, thanks to the advancement of AR/VR, holographic projection and laser projection technology. The editor learned that the smart car cockpit will mobilize the user's five senses through high-quality sound environment, ambient lighting, smart seats, fragrance systems and other auxiliary equipment, and gradually become an independent third space to meet the increasing demand for immersive experience. . As a result, in-car games, AR glasses, VR headsets and other peripheral accessories are gradually becoming possible, and the smart car peripheral market will begin to rise.

According to the report released by Tianfeng Securities and the editor’s understanding, China’s vehicle-mounted display market will continue to grow in the next few years. To sum up, the above mentioned. With the popularity of new energy vehicles and the continuous improvement of vehicle intelligence, the importance of vehicle-mounted display devices will gradually increase. With the continuous introduction of new technologies and innovative solutions, vehicle displays are expected to achieve more three-dimensional and immersive development. As a key point of user experience, smart cockpit will become an important focus of competition among car companies.

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