Strong performance! Li Auto's sales double in six months, challenging BBA brand status

The latest weekly sales data has been released, and Li Auto once again set a new record. It is reported that as of June 11, 2023, Li Auto’s sales this month have reached 11,900 units, and in the 24th week of June (6.05-6.11), Li Auto’s weekly sales reached 8,400 units, surpassing other new models. The total sales volume of powerful brands and brands ranked second to fourth.

In the current weak automobile market environment, Li Auto has achieved astonishing growth of doubling its sales in just six months, which is a highlight. Although the selling price of cars is relatively high, staying at around 350,000 yuan, it can still maintain a stable gross profit margin of around 20%.

What is remarkable is that according to data provided by Li Auto, the brand has become the top five brands in China’s luxury car market, second only to Mercedes-Benz, BMW, Audi and Tesla. In the 24th week of 2023, Tesla’s sales were 16,400 vehicles, while Mercedes-Benz, Audi and BMW’s sales were 12,700, 12,300 and 11,500 vehicles respectively. With only three SUV products, Li Auto's sales in the same period exceeded the total sales of all SUV products of any BBA (Mercedes-Benz, BMW, Audi) brand in the Chinese market.

Li Xiang, CEO of Li Auto, responded to comments from netizens focusing on Li Auto’s competitors. He said that Li Auto has always regarded BBA (Mercedes-Benz, BMW, Audi) as its core competitors and focused its energy on competing with these luxury brands. Li Xiang is not concerned about the sales of other new power brands, saying that the sales of these brands are limited and difficult to compare with Li Auto.

In summary, Li Auto has emerged with outstanding sales performance in the Chinese market, firmly ranking among the top five luxury car sales, and becoming an eye-catching representative of Chinese brands. Li Auto has succeeded in the fierce market competition with its high-quality SUV products and rising sales performance. In the future, Li Auto is expected to continue to grow and develop in China's luxury car market.

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