BYD's first F-brand model is internally codenamed "SF", and the hard-core off-road vehicle benchmarks against Mercedes-Benz's "Big G"

According to news on June 6, BYD officially released a preview of its new F brand today, carrying the slogan "Rebirth of electricity, a journey to the 'heart'". F brand is BYD's personalized professional brand and is expected to be officially launched this month.

According to the editor’s understanding, BYD’s F brand is positioned between “Dengshi” and “Looking Up” and is committed to creating multi-category and unique models. The first model will be a hardcore off-road vehicle, internally codenamed "SF", and its off-road performance will be comparable to Mercedes-Benz's "Big G". The price is expected to be between 400,000 and 600,000 yuan, and pre-sales are scheduled to begin within this year.

It can be seen from the spy photos circulating on the Internet that the appearance design of the new car is very resolute, which is completely different from the style of previous BYD products. A screenshot of the video shows that even if it is parked next to the Mercedes-Benz Big G, the new car's momentum is not inferior. It is understood that the length of the new car is close to 5 meters and the wheelbase will reach 2.8 meters. It is expected that the internal space will be excellent.

In addition, the new car is equipped with a high ground clearance, adopts a front and rear bumper shape that is designed to integrate off-road climbing scenes, and is also equipped with front and rear differential locks and electronic Center differential lock. The body structure adopts a non-load-bearing design to ensure excellent off-road performance.

According to internal sources, the new car will be equipped with BYD’s new hybrid power system instead of the rumored range-extending technology. The comprehensive cruising range is expected to reach approximately 1,200 kilometers. In addition, the SF model will also integrate professional off-road black technology to meet the needs of extreme off-road scenarios.

In addition, according to the Tianyancha APP, BYD's R&D company has recently undergone industrial and commercial changes and was renamed Shenzhen Fangbao Auto Sales Co., Ltd. In August last year, BYD registered the "Fang Bao" trademark, which is suitable for cars, electric vehicles, etc. According to official news, BYD's F brand will be officially released in June, and the initials of the Chinese name of "Fang Bao" are also F, so some people speculate that "Fang Bao" may be the Chinese name of the F brand.

To sum up, BYD’s new F brand is about to bring a hard-core off-road model, which will have excellent off-road performance and advanced hybrid power system to provide consumers with Bringing a new driving experience. We look forward to witnessing the official debut of this model in the near future.

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