Tesla uses incentives to clear inventory, lower prices to fend off competition

According to news on June 1, in order to attract consumers, Tesla has increased its purchase of some new Models in inventory in the U.S. market in the context of economic uncertainty, intensified competition, and the upcoming launch of facelifted main models. 3 electric vehicles, and also provides discounts for other models such as Model Y.

According to a Reuters San Francisco report on May 31, Tesla’s official website showed that the Model in stock in California The 3 model is priced at US$42,060 (approximately 299,000 yuan), which is US$2,680 (approximately 19,055 yuan) cheaper than the newly ordered model. This discount is twice the discount less than two weeks ago, when the Model Only $1,300 discount is offered on 3 models. In addition, Tesla also resumed discounts of nearly $600 on some Model Y models and targeted some high-priced Model X and Model S models offer larger discounts of $6,330 and $5,000 respectively.

According to the editor’s understanding, analysts said that Tesla has significantly reduced its vehicle sales in many countries this year in the face of economic headwinds, fierce competition and the challenges of production growth. prices and adopted the strategy of traditional automakers by offering incentives to clear inventory.

In addition, it is reported that Tesla is preparing to launch a facelifted Model 3 this year. This version is slightly longer than the previous one, has a stronger sporty style, and has a more fashionable interior design.

Earlier this month, Tesla CEO Elon Musk Musk told shareholders that the company will try its first advertising campaign, which analysts believe is an attempt to stimulate demand. Musk also warned that Tesla was not immune to the impact of the global economy and said the next 12 months would be difficult.

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